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Building brand equity : the genetic coding of Mediterranean brands
Cuomo, Maria Teresa; Metallo, Gerardo; Tortora, Debora; … - In: EuroMed journal of business 4 (2009) 3, pp. 237-253
Persistent link: https://www.econbiz.de/10003928522
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Strategic experiential branding in the hospitality industry
LeBel, Jordan L.; Dubé, Laurette; Sears, Donna; … - In: The Cornell School of hotel administration handbook of …, (pp. 308-330). 2010
Persistent link: https://www.econbiz.de/10008667133
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Customer orientation or competitor orientation : which marketing strategy has a higher payoff for hotel brands?
Dev, Chekitan S.; Zhou, Kevin Zheng; Brown, James R.; … - In: The Cornell School of hotel administration handbook of …, (pp. 263-272). 2010
Persistent link: https://www.econbiz.de/10008667136
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MIR talks to Pieter Nota, executive board member Beiersdorf AG
Diller, Hermann; Nota, Pieter - In: GfK marketing intelligence review : Marketingforschung … 2 (2010) 1, pp. 54-60
Persistent link: https://www.econbiz.de/10003982252
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Consumer evaluation of brand extension : the Nigerian perspective
Oyeniyi, Omotayo - In: African journal of business and economic research : AJBER 5 (2010) 1, pp. 51-68
Persistent link: https://www.econbiz.de/10003987957
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Integrated brand marketing and measuring returns
Kitchen, Philip J. - In: Integrated brand marketing and measuring returns, (pp. 1-8). 2010
Persistent link: https://www.econbiz.de/10003988768
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Marketing communication measurement in a transformational marketplace
Schultz, Don E. - In: Integrated brand marketing and measuring returns, (pp. 58-93). 2010
Persistent link: https://www.econbiz.de/10003988779
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SME brand building and management: an exploratory study
Spence, Martine; Essoussi, Leila Hamzaoui - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 1037-1054
Persistent link: https://www.econbiz.de/10008650640
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Introduction: Special issue on Brand equity, branding, and marketing communications in emerging markets
Kaynak, Erdener; Zhou, Lianxi - In: Journal of global marketing 23 (2010) 3, pp. 171-176
Persistent link: https://www.econbiz.de/10008652539
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Sponsoring und Eventmarketing : zwei Kommunikationsinstrumente ergänzen sich?
Hermanns, Arnold - In: Stand und Perspektiven der Eventforschung, (pp. 17-35). 2010
Persistent link: https://www.econbiz.de/10008654338