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Kunden zu Fans machen : Markenloyalität in virtuellen Brand Communities
Huber, Frank; Regier, Stefanie; Kissel, Patrick - 2009 - 1. Aufl.
VII Inhaltsverzeichnis Abbildungsverzeichnis IX Tabellenverzeichnis ...
Persistent link: https://www.econbiz.de/10003893026
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Ingredient Branding als Strategieoption für Zulieferunternehmen im Rahmen des Markenmanagements
Esch, Franz-Rudolf; Honal, Andrea - In: Aufbruch : Ingredient Branding schafft Werte, (pp. 60-87). 2009
Persistent link: https://www.econbiz.de/10003894390
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Kommunikationspolitik für Ingredient Brands
Baumgarth, Carsten - In: Aufbruch : Ingredient Branding schafft Werte, (pp. 132-147). 2009
Persistent link: https://www.econbiz.de/10003894397
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Examining the customer equity framework from a consumer perspective
Holehonnur, Abhijith; Raymond, Mary A.; Hopkins, … - In: The journal of brand management : an international journal 17 (2009/10) 3, pp. 165-180
Persistent link: https://www.econbiz.de/10003930092
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An apparel brand's channel strategy : the case of Oliver in Korea
Cho, Hyejeong; Lim, Yanghun; Ryu, Sungmin - In: Journal of business case studies 5 (2009) 6, pp. 13-22
Persistent link: https://www.econbiz.de/10003935520
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Winning the China vitamin war by building a strong brand
Chen, Junsong; Burgers, William P. - In: International journal of pharmaceutical and healthcare … 1 (2007) 1, pp. 79-95
Persistent link: https://www.econbiz.de/10003936988
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Marketing mix and branding : competitive hypermarket strategies
Chen, Hui-chu; Green, Robert D. - In: International journal of management and marketing … 2 (2009) 1, pp. 17-34
Persistent link: https://www.econbiz.de/10003950458
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Strategic brand management in domestic and foreign products offered in Turkish market and comparison of brand equity
Savasci, Ipek - In: Marketing and management sciences : proceedings of the …, (pp. 96-100). 2010
Persistent link: https://www.econbiz.de/10003950552
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An integrative experiential learning project in the undergraduate branding course : creating a marketing department brochure
Craciun, Georgiana; Corrigan, Hope Bober - In: Journal of marketing education : JME 32 (2010) 2, pp. 116-127
Persistent link: https://www.econbiz.de/10003997701
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Maximising sponsorship opportunities : a brand model approach
Renard, Nicolas; Sitz, Lionel - In: The journal of product & brand management 20 (2011) 2, pp. 121-129
Persistent link: https://www.econbiz.de/10009231636