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Building strong brands in a modern marketing communications environment
Keller, Kevin Lane - In: The evolution of integrated marketing communications : …, (pp. 65-81). 2011
Persistent link: https://www.econbiz.de/10009232920
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Innovative marketing strategies for national industrial flagships : brand repositioning for accessing upscale markets
Todiras, Alina; Nijkamp, Peter; Rafijevas, Saidas - In: International journal of foresight and innovation … 7 (2011) 1/2/3, pp. 72-91
Persistent link: https://www.econbiz.de/10009235983
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Corporate Branding im Spannungsfeld von Unternehmens- und Marketingkommunikation : Grundlagen, Fallstudien und empirische Erkenntnisse in Commodity-Branchen
Süss, Werner; Zerfaß, Ansgar; Dühring, Lisa - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009125914
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Good Economy : warum Marken erfolgreicher sind, wenn sie Gutes tun ; Entwicklung, Positionierung und Kommunikation von "Sharety Brands"
Kuhlmann, Mike; Lempart, Ryszard; Jotzo, Martin; Geiss, … - 2011 - 1 Aufl.
Persistent link: https://www.econbiz.de/10009127394
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Consumer evaluations on brand extensions : B2B brands extended into B2C markets
Burnaz, Sebnem; Bilgin, Pinar - In: The journal of product & brand management 20 (2011) 4, pp. 256-267
Persistent link: https://www.econbiz.de/10009314023
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The relationship between market orientation, brand orientation and perceived benefits in the non-profit sector : a customer-perceived paradigm
Mulyanegara, Riza Casidy - In: Journal of strategic marketing 19 (2011) 5, pp. 429-441
Persistent link: https://www.econbiz.de/10009314487
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Branding over internet and TV advertising
Wang, Alex - In: Journal of promotion management : JPM 17 (2011) 3, pp. 275-290
Persistent link: https://www.econbiz.de/10009316334
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Positionierung von Produkten und Marken : Grundlagen und Fallbeispiele
Gierl, Heribert - In: Innovative Markenführung und -implementierung, (pp. 165-189). 2011
Persistent link: https://www.econbiz.de/10009349232
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Marken-Energie und Marken-Masse : Determinanten von Brand Excellence
Balensiefer, Rainer; Berdi, Christoph; Pohlkamp, André - In: Innovative Markenführung und -implementierung, (pp. 139-164). 2011
Persistent link: https://www.econbiz.de/10009349234
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Communications between organizations and their markets in emerging economies : a research agenda
Schultz, Don E. - In: Organizations and markets in emerging economies 1 (2010) 1, pp. 51-67
Persistent link: https://www.econbiz.de/10009354772