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Click clack : examining the strategic and entrepreneurial brand vision of Under Armour
Miloch, Kimberly S.; Lee, Jason; Kraft, Patrick M.; … - In: International journal of entrepreneurial venturing 4 (2012) 1, pp. 42-57
Persistent link: https://www.econbiz.de/10009491691
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Archieving customer satisfaction in services firms via branding capability and customer empowerment
O'Cass, Aron; Ngo, Liem Viet - In: The journal of services marketing 25 (2011) 7, pp. 489-496
Persistent link: https://www.econbiz.de/10009387525
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Strategic brand management : a European perspective
Keller, Kevin Lane; Apéria, Tony; Georgson, Mats - 2012 - 2. ed.
Persistent link: https://www.econbiz.de/10009406955
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The relationship between business orientations and brand performance : a cross-national perspective
Ngo, Liem Viet; O'Cass, Aron - In: Asia Pacific journal of marketing and logistics 23 (2011) 5, pp. 684-713
Persistent link: https://www.econbiz.de/10009408746
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Evolution der Informationsgesellschaft : Markenkommunikation im Spannungsfeld der neuen Medien
Steinmann, Cary (ed.) - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009304309
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Mapping and leveraging influencers in social media to shape corporate brand perceptions
Booth, Norman; Matic, Julie Ann - In: Corporate communications : an international journal 16 (2011) 3, pp. 184-191
Persistent link: https://www.econbiz.de/10009304714
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Brand building using Indian sports celebrities : a strategic decision
Patra, Supriyo; Datta, Saroj - In: Storming the global business : rise of the Asian tigers, (pp. 197-212). 2010
Persistent link: https://www.econbiz.de/10009012433
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Bauer, Hans H. (ed.) - 2012
Persistent link: https://www.econbiz.de/10009375388
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Brand heritage and the renaissance of Cunard
Hudson, Bradford T. - In: European journal of marketing : EJM 45 (2011) 9/10, pp. 1538-1556
Persistent link: https://www.econbiz.de/10009378590
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What is the best communication strategy (integration vs. reception) to persuade consumers? : an analysis across levels of brand familiarity
Navarro-Bailón, María Ángeles - In: Breaking new ground in theory and practice, (pp. 327-342). 2011
Persistent link: https://www.econbiz.de/10009381007