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Strategies for architecting power brands : a market oriented outlook
Reyes, Lucía Fernández; Rajagopal - In: International journal of business excellence 6 (2013) 5, pp. 605-623
Persistent link: https://www.econbiz.de/10010231595
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The dimensions of prescription drug brand personality as identified by consumers
Leonard, Erica; Katsanis, Lea Prevel - In: The journal of consumer marketing 30 (2013) 7, pp. 583-596
Persistent link: https://www.econbiz.de/10010232012
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Effects of advertising-evoked vicarious nostalgia on brand heritage
Merchant, Altaf; Rose, Gregory - In: Journal of business research : JBR 66 (2013) 12, pp. 2619-2625
Persistent link: https://www.econbiz.de/10010233136
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Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao; Rohm, Andrew J.; Sultan, Fareena; Pagani, … - In: Journal of business research : JBR 66 (2013) 12, pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
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Social media, social me : a content analysis of beauty companies’ use of Facebook in marketing and branding
Shen, Bin; Bissell, Kimberly - In: Journal of promotion management : JPM 19 (2013) 5, pp. 629-651
Persistent link: https://www.econbiz.de/10010233245
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An exploratory investigation into the effectiveness of tem kit sponsorship : fans' perspectives of new sponsorship in the German Bundesliga
Thomas, Robert James; Röseler, Frank - In: Journal of customer behaviour 12 (2013) 2/3, pp. 159-176
Persistent link: https://www.econbiz.de/10010233753
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The corporate brand identity matrix
Urde, Mats - In: The journal of brand management : an international journal 20 (2012/13) 9, pp. 742-761
Persistent link: https://www.econbiz.de/10010234941
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Online brand expansion towards the offline setting : which way to go?
Bravo, Rafael; Hem, Leif E.; Pina, José M. - In: Trends in e-business, e-services, and e-commerce : …, (pp. 69-89). 2014
Persistent link: https://www.econbiz.de/10010236837
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Brand competency as a market segmentation method for brand R&D in the Asian luxury market
Kang, Inwon; Lee, Jiwon; Shin, Matthew M.; Shin, Geon-cheol - In: Service business 8 (2014) 1, pp. 113-133
Persistent link: https://www.econbiz.de/10010239426
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Wie werde ich eine DIVA? : Marketing für junge Modedesigner ; Strategien zum Aufbau einer luxuriösen Modemarke
König, Verena - 2014
Persistent link: https://www.econbiz.de/10010240735