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Why do manufacturers engage in private labels production? : market strategy and channel relationship perspectives
Yi, Ho Taek; Lim, Chae Un - In: Marketing in the socially-networked world : challenges …, (pp. 81-89). 2013
Persistent link: https://www.econbiz.de/10010191277
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Manifestations of brand orientation in museums : an exploratory study
Evans, Jody; Bridson, Kerrie; Rentschler, Ruth - In: Delivering value in turbulent times : AMA Summer …, (pp. 435-442). 2012
Persistent link: https://www.econbiz.de/10010191479
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Does making consumers creative improve brand evaluations? : exploring the roles of consumer creativity in online marketing communications
Dou, Wenyu; Wu, Jintao; Yao, Qin; Wen, Na - In: Delivering value in turbulent times : AMA Summer …, (pp. 338-344). 2012
Persistent link: https://www.econbiz.de/10010191486
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The marketing of Italian wine brands in China : the "mainstreaming" approach
Lin, Han; Tavoletti, Ernesto - In: Transition studies review 20 (2013) 2, pp. 221-237
Persistent link: https://www.econbiz.de/10010192946
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From market orientation to brand orientation in the public sector
Gromark, Johan; Melin, Frans - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 1099-1123
Persistent link: https://www.econbiz.de/10010194404
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Brand orientation and the voices from within
Baxter, Jessica; Kerr, Greg; Clarke, Rodney J. - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 1079-1098
Persistent link: https://www.econbiz.de/10010194407
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Exploring the impact of silos in achieving brand orientation
Gyrd-Jones, Richard I.; Helm, Clive; Munk, Jonas - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 1056-1078
Persistent link: https://www.econbiz.de/10010194410
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Internal marketing, internal branding, and organisational outcomes : the moderating role of perceived goal congruence
Matanda, Margaret Jekanyika; Ndubisi, Nelson Oly - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 1030-1055
Persistent link: https://www.econbiz.de/10010194412
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An empirical investigation of the antecedents to the timing of new brand introduction decision
Chmielewski, Danielle A. - In: Emerging issues and challenges in business & economics …, (pp. 463-484). 2009
Persistent link: https://www.econbiz.de/10010195810
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Brand and market oriented positioning
Urde, Mats; Koch, Christian - In: Impulse für die Markenpraxis und Markenforschung : …, (pp. 351-371). 2012
Persistent link: https://www.econbiz.de/10010196299