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The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian; Heitmann, Mark; Lehmann, Donald R.; … - In: Journal of marketing 76 (2012) 4, pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
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Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin; Stokburger-Sauer, Nicola - In: Marketing letters : a journal of research in marketing 24 (2013) 3, pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
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New thinking on antecedents to successful CRM campaigns : consumer acceptance of an alliance
Trimble, Carrie; Holmes, Gary - In: Journal of promotion management : JPM 19 (2013) 3, pp. 352-372
Persistent link: https://www.econbiz.de/10009787486
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Extending technology for market disruption : a case study
Notarantonio, Elaine M.; Quingley, Charles J. - In: The journal of product & brand management 22 (2013) 4, pp. 309-313
Persistent link: https://www.econbiz.de/10009788441
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Conceptually meeting expectations of Generation Y by building personalised-customised hybrid bundles to target action sports consumers
Parris, Denise Linda - In: International journal of revenue management : IJRM 7 (2013) 2, pp. 138-154
Persistent link: https://www.econbiz.de/10009791534
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Cultural consideration in branding strategy of Chinese patent medicine : field study in Singapore, Guangzhou and Hong Kong
Zhang, Nan; Liu, Jingjing; Hu, Hao; Wang, Yitao - In: Journal of medical marketing : device, diagnostic and … 13 (2013) 3, pp. 160-170
Persistent link: https://www.econbiz.de/10009791596
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Brand presence in digital space
Rowley, Jennifer; Edmundson-Bird, David - In: Journal of electronic commerce in organizations : the … 11 (2013) 1, pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
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Reexamining the market share-customer satisfaction relationship
Rego, Lopo L.; Morgan, Neil A.; Fornell, Claes - In: Journal of marketing 77 (2013) 5, pp. 1-20
Persistent link: https://www.econbiz.de/10009793115
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Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier; Melewar, T. C.; Broderick, … - In: The marketing review 13 (2013) 2, pp. 103-123
Persistent link: https://www.econbiz.de/10010200658