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The new brand spirit : how communicating sustainability builds brands, reputations and profits
Conrad, Christian; Thompson, Marjorie Ellis - 2013
Persistent link: https://www.econbiz.de/10010201815
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The Balkan balneotherapy product : an approach from the destination marketing perspective
Stǎncioiu, Aurelia-Felicia; Botoş, Andreea; Pârgaru, Ion - In: Theoretical and applied economics : GAER review 20 (2013) 10, pp. 5-22
Persistent link: https://www.econbiz.de/10010203248
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Antecedents and consequences of brand-oriented companies
Huang, Yen-tsung; Tsai, Ya-ting - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 2020-2041
Persistent link: https://www.econbiz.de/10010205941
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Managing brands in the social media environment
Gensler, Sonja; Völckner, Franziska; Liu-Thompkins, Yuping - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 242-256
Persistent link: https://www.econbiz.de/10010242286
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Hershey's entry to the Australian market with a new brand : an accounting and marketing perspective
Kizil, Cevdet; Eddy, Valorie; Clary, Laura; Crowell, Katrina - In: Emerging markets journal : Emaj 3 (2013) 2, pp. 97-126
Persistent link: https://www.econbiz.de/10010243057
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Achieving market leadership with collaborative innovation : the case of technology-driven companies
Viardot, Eric - In: Strategy and communication for innovation, (pp. 293-313). 2013
Persistent link: https://www.econbiz.de/10010246329
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Building private labels into strong brands
Senthilvelkumar, K. R.; Jawahar, P. David - In: The IUP journal of brand management : IJBRM 10 (2013) 2, pp. 42-63
Persistent link: https://www.econbiz.de/10009772588
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Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja; Gil Saura, Irene; Mollá Descals, Alejandro - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
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De-clutter your mind : seven worries you can drop from your research agenda
Romaniuk, Jenni - In: Journal of advertising research 53 (2013) 2, pp. 131-133
Persistent link: https://www.econbiz.de/10009778476
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Catalonia, next brand in Europe : una estratégia de màrqueting per a un nou país
Castellón, Albert - 2013 - 1. ed.
Persistent link: https://www.econbiz.de/10010209388