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G-branding and sustainability of corporations
Anand, Sandip - In: Brand research : [an outcome of the second …, (pp. 3-19). 2009
Persistent link: https://www.econbiz.de/10009623345
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Are growing SMEs more market-oriented and brand-oriented?
Reijonen, Helen; Laukkanen, Tommi; Komppula, Raija; … - In: Journal of small business management : JSBM ; a joint … 50 (2012) 4, pp. 699-716
Persistent link: https://www.econbiz.de/10009658091
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Mobile marketing and consumer perceptions of brand equity
Smutkupt, Phumisak; Krairit, Donyaprueth; Khang, Do Ba - In: Asia Pacific journal of marketing and logistics 24 (2012) 4, pp. 539-560
Persistent link: https://www.econbiz.de/10009659870
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Using the law to protect the brand on social media sites : a three "M"s framework for marketing managers
Petty, Ross D. - In: Management research review 35 (2012) 9, pp. 758-769
Persistent link: https://www.econbiz.de/10009660486
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Branding and product design : an integrated perspective
Hestad, Monika - 2013
Persistent link: https://www.econbiz.de/10009719875
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Brand orientation and market orientation : from alternatives to synergy
Urde, Mats; Baumgarth, Carsten; Merrilees, Bill - In: Journal of business research : JBR 66 (2013) 1, pp. 13-20
Persistent link: https://www.econbiz.de/10009720407
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Effect of marketing factors on brand relationship equity and affects the customers' purchase intention
Hajipour, Bahman; Bavarsad, Belghase; Zarei, Seyede Elham - In: Journal of management research 5 (2013) 1, pp. 317-332
Persistent link: https://www.econbiz.de/10009727697
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Co-branded cause-related marketing campaigns : the importance of linking two strong brands
Baghi, Ilaria; Gabrielli, Veronica - In: International review on public and non-profit marketing 10 (2013) 1, pp. 13-29
Persistent link: https://www.econbiz.de/10009728491
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Understanding the value of on-premise signs as marketing devices for legal and public policy purposes
Taylor, Charles Robert; Sarkees, Matthew E.; Bang, Hae-kyong - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 185-194
Persistent link: https://www.econbiz.de/10009679228
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Place branding : creating self-brand connections and brand advocacy
Kemp, Elyria; Childers, Carla Y.; Williams, Kim H. - In: The journal of product & brand management 21 (2012) 7, pp. 508-515
Persistent link: https://www.econbiz.de/10009685949