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Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han; Ko, Eunju; Tikkanen, Henrikki; Phan, … - In: Journal of business research : JBR 67 (2014) 10, pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
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Der geborene Markenartikel : eine komparative Unternehmensgeschichte des Arzneimittelmarketings und dessen Regulierung in Deutschland vor dem Zweiten Weltkrieg
Cramer, Tobias - 2014
Inhaltsverzeichnis Vorwort 1. Einleitung 9 1.1 Forschungsstand und Fragestellung 9 1.2 Quellenlage ...
Persistent link: https://www.econbiz.de/10010402847
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Strategic marketing insights for small business meat retailers
Groenewald, A. C.; Prinsloo, J. J.; Pelser, T. G. - In: International business and economics research journal 13 (2014) 3, pp. 525-537
Persistent link: https://www.econbiz.de/10010370213
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Implicit sponsorship effects for a prominent brand
Herrmann, Jean-Luc; Corneille, Olivier; Derbaix, Christian - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 785-804
Persistent link: https://www.econbiz.de/10010371621
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Determinants of successful luxury brand management in turbulent times
Klarmann, Christiane - 2014
Persistent link: https://www.econbiz.de/10010374692
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Associative and dissociative comparative advertising strategies in broadening brand positioning
Jewell, Robert D.; Saenger, Christina - In: Journal of business research : JBR 67 (2014) 7, pp. 1559-1566
Persistent link: https://www.econbiz.de/10010379270
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A note on the role of cause type in cause-related marketing
Lafferty, Barbara A.; Edmondson, Diane R. - In: Journal of business research : JBR 67 (2014) 7, pp. 1455-1460
Persistent link: https://www.econbiz.de/10010379306
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Brand-building and the elements of success : discoveries using historical analyses
Miller, Dale - In: Qualitative market research : an international journal 17 (2014) 2, pp. 92-111
Persistent link: https://www.econbiz.de/10010348880
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Consumers as "integrators" of marketing communications : when "like" is as good as "buy"
O’Reilly, Kelley; Lancendorfer, Karen M. - In: International journal of e-business research : an … 9 (2013) 4, pp. 1-15
Persistent link: https://www.econbiz.de/10010354433
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Brand management in emerging markets : theories and practice
Wang, Cheng Lu (contributor); He, Jiaxun (contributor) - 2014
Persistent link: https://www.econbiz.de/10010412963