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Cause marketing communications : consumer inference on attitudes towards brand and cause
Samu, Sridhar; Wymer, Walter - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1333-1353
Persistent link: https://www.econbiz.de/10010414766
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Children's socialization in consumption : the role of marketing
Estrela, Rui Carlos; Pereira, Francisco Costa; Ventura, … - In: EuroMed journal of business 9 (2014) 3, pp. 222-251
Persistent link: https://www.econbiz.de/10010416280
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Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida; O'Cass, Aron; Ngo, Liem Viet - In: Journal of strategic marketing 22 (2014) 5, pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
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Self-brand congruity and brand communication
Rajabi, Mahdi; Dens, Nathalie; Pelsmacker, Patrick de - In: Brand management in emerging markets : theories and practice, (pp. 137-153). 2014
Persistent link: https://www.econbiz.de/10010417738
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Customer-based corporate brand equity (CBCBE) in business-to-business firms : an emerging market perspective
Mishra, Prashant; Sarkar, Soumya - In: Brand management in emerging markets : theories and practice, (pp. 73-90). 2014
Persistent link: https://www.econbiz.de/10010417746
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Rebuilding the brand : how Harley-Davidson became king of the road
Fessler, Clyde - 2014 - 1. Skyhorse Publ. ed.
In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was …"In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was …
Persistent link: https://www.econbiz.de/10010418343
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Terroir in the media : the poetry of people, place and palate
Spielmann, Nathalie; Jolly, Sylvie; Parisot, Fabrice - In: International journal of wine business research : IJWBR 26 (2014) 3, pp. 224-240
Persistent link: https://www.econbiz.de/10010421604
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The ineffectiveness of corporate brand investments in creating price premiums
Biong, Harald; Silkoset, Ragnhild - In: Journal of marketing theory and practice 22 (2014) 2, pp. 169-184
Persistent link: https://www.econbiz.de/10010357869
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Leveraging the virtuous circle of brand and the extended self
Sciarrino, JoAnn - In: Journal of marketing theory and practice 22 (2014) 2, pp. 147-148
Persistent link: https://www.econbiz.de/10010357882
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Corporate heritage in CSR communication : a means to responsible brand image?
Blömbeck, Anna; Scandelius, Christina - In: Corporate communications : an international journal 18 (2013) 3, pp. 362-382
Persistent link: https://www.econbiz.de/10010358531