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Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed; Koslow, Scott; Kilgour, Mark - In: Journal of advertising research 63 (2023) 3, pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
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Exploring British advertising and marketing history through records of The National Archives of the UK
Howells, Katherine Margaret - In: Journal of historical research in marketing 14 (2022) 2, pp. 196-212
Persistent link: https://www.econbiz.de/10013329666
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Turning trademarks into brands : how advertising agencies practiced and conceptualized branding, 1890 - 1930
Schwarzkopf, Stefan - In: Trademarks, brands, and competitiveness, (pp. 165-193). 2010
Persistent link: https://www.econbiz.de/10003972916
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Wer will eigentlich noch in der Werbung arbeiten? : oder: die Creative Company als Gestaltungsraum des Planners
Becker, Sven H. - In: Brand Planning : starke Strategien für Marken und Kampagnen, (pp. 347-364). 2011
Persistent link: https://www.econbiz.de/10009387573
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Alles braucht einen Anfang : das Agenturbriefing
Rieke, Nina - In: Brand Planning : starke Strategien für Marken und Kampagnen, (pp. 141-155). 2011
Persistent link: https://www.econbiz.de/10009387640
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Brand Planning : starke Strategien für Marken und Kampagnen
Baetzgen, Andreas (ed.) - 2011
Persistent link: https://www.econbiz.de/10009383109
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Turning trademarks into brands : how advertising agencies practiced and conceptualized branding, 1890-1930
Schwarzkopf, Stefan - In: Trademarks, brands, and competitiveness, (pp. 165-193). 2013
Persistent link: https://www.econbiz.de/10009758697
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The idea writers : copywriting in a new media and marketing era
Iezzi, Teressa - 2011
Persistent link: https://www.econbiz.de/10008796400
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Die Rolle der Werbeagentur im Markenführungsprozess
Walter, Simon - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003489612
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Advertising : art and science
King, Stephen - In: A master class in brand planning : the timeless works …, (pp. 45-58). 2007
Persistent link: https://www.econbiz.de/10003578201