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Getting the branding strategy right for British firms to re-penetrate African emerging consumer markets : the case of Waitrose
Aluko, Akinseye Olatokunbo; Odularu, Gbadebo - In: International journal of management & transformation : … 7 (2013) 1, pp. 3-12
Persistent link: https://www.econbiz.de/10010403796
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Marketing mix elements influencing brand attitude strength : Global vs. domestic SPA brands
Kim, Eun Young; Park, Kyungae - In: Journal of global scholars of marketing science : … 23 (2013) 3, pp. 263-281
Persistent link: https://www.econbiz.de/10010408106
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Contribution of philosophy to the advancement of marketing thought
Panigyrakis, George; Shin, Geon-cheol - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 241-245
Persistent link: https://www.econbiz.de/10010408203
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Contextual and competitive interference : inhibition or facilitation?
Kumar, Anand; Besharat, Ali; Lindsey, Charles; … - In: Journal of advertising : official publication of the … 43 (2014) 3, pp. 228-243
Persistent link: https://www.econbiz.de/10010408869
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Point-of-Sale-Qualität : Konzeptualisierung, Operationalisierung und Validierung
Neuhaus, Sarah - 2014
Persistent link: https://www.econbiz.de/10010410942
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Dual branding strategy for a successful new product launch in China
Pong Yuen Lam; Chan, Annie; Gopaoco, Hannie; Oh, Kevin; … - In: Business horizons 56 (2013) 5, pp. 583-589
Persistent link: https://www.econbiz.de/10010125840
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Corporate brand-rapture theory : antecedents, processes, and consequences
Lloyd, Stephen; Woodside, Arch G. - In: Marketing intelligence & planning 31 (2013) 5, pp. 472-488
Persistent link: https://www.econbiz.de/10010127918
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Introduction to market orientation and brand strategies
Mutum, Dilip S. - In: Marketing cases from emerging markets, (pp. 37-39). 2014
Persistent link: https://www.econbiz.de/10010188850
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Frozen food industry in India : a market study
Khatri, Rashmi - In: Global journal of business management : GJBM 7 (2013) 1, pp. 59-82
Persistent link: https://www.econbiz.de/10010189424
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Aligning marketing and finance with accepted standards for valuing brands
Gregory, James R.; Moore, Michael - In: Journal / The Capco Institute : journal of financial … 38 (2013), pp. 41-45
Persistent link: https://www.econbiz.de/10010341529