Narrow search
Showing 831 - 840 of 100,298
Cover Image
Shaping the Halal into a brand?
Wilson, Jonathan A. J.; Liu, Jonathan - In: Journal of Islamic marketing : JIMA 1 (2010) 2, pp. 107-123
Persistent link: https://www.econbiz.de/10008689102
Cover Image
Nation branding and integrated marketing communications : an ASEAN perspective
Dinnie, Keith; Melewar, T. C.; Seidenfuss, Kai-Uwe; … - In: International marketing review 27 (2010) 4, pp. 388-403
Persistent link: https://www.econbiz.de/10008696655
Cover Image
MIR talks to Vinita Bali, Managing Director and CEO of Britannia Industries
Bali, Vinita; Reddy, Srinivas K. - In: GfK marketing intelligence review : Marketingforschung … 2 (2010) 2, pp. 52-60
Persistent link: https://www.econbiz.de/10008697202
Cover Image
Internationales Marketing-Management : ein markenorientierter Ansatz
Meffert, Heribert; Burmann, Christoph; Becker, Christian - 2010 - 4., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10008699444
Cover Image
Brand attachment and brand attitude strength : conceptual and empirical differentiation of two critical brand equity drivers
Park, C. Whan; MacInnis, Deborah J.; Priester, Joseph; … - In: Journal of marketing 74 (2010) 6, pp. 1-17
Persistent link: https://www.econbiz.de/10008702776
Cover Image
eChild : Einführung in die Vermarktung in der jungen Zielgruppe
Schunk, Dirk - 2010
Persistent link: https://www.econbiz.de/10008735773
Cover Image
Wine packaging : marketing towards consumer lifestyle to build brand equity and increase revenue
Barber, Nelson; Taylor, D. Christopher; Deale, Cynthia S. - In: International journal of revenue management : IJRM 4 (2010) 3/4, pp. 215-237
Persistent link: https://www.econbiz.de/10008746396
Cover Image
Konsumorientierte Gemeinschaften aus Sicht des Marketing
Raabe, Thorsten; Wenzel, Melanie - In: Neue Konzepte der Ökonomik : Unternehmen zwischen …, (pp. 287-306). 2009
Persistent link: https://www.econbiz.de/10003839438
Cover Image
Limited edition products : when and when not to offer them
Balachander, Subramanian; Stock, Axel - In: Marketing science 28 (2009) 2, pp. 336-355
Persistent link: https://www.econbiz.de/10003843335
Cover Image
Marketing capabilities under a collective brand : three longitudinal case studies of Australian SME experience
Beckett, Ronald C. - In: Small enterprise research : SER ; the Journal of SEAANZ 16 (2008) 2, pp. 21-31
Persistent link: https://www.econbiz.de/10003912202