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The role of brand communications on front line service employee beliefs, behaviors, and performance
Baker, Thomas L.; Rapp, Adam; Meyer, Tracy; Mullins, Ryan - In: Journal of the Academy of Marketing Science 42 (2014) 6, pp. 642-657
Persistent link: https://www.econbiz.de/10010466647
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Synergy or interference : the effect of product placement on commercial break audience decline
Schweidel, David A.; Foutz, Natasha Zhang; Tanner, Robin J. - In: Marketing science 33 (2014) 6, pp. 763-780
Persistent link: https://www.econbiz.de/10010468394
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Too many products? Reaching the next billion customers of the beauty market
Tournois, Laurent - In: Journal of business strategy 35 (2014) 5, pp. 3-13
Persistent link: https://www.econbiz.de/10010469416
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Exploring shopper marketing approach implications on brand communication at the point-of-purchase : an expert's opinion qualitative study
Silveira, Paulo Duarte; Marreiros, Cristina Galamba - In: The journal of applied business research 30 (2014) 5, pp. 1329-1337
Persistent link: https://www.econbiz.de/10010470529
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Assessing the total financial performance impact of brand equity with limited time-series data
Mizik, Natalie - In: Journal of marketing research : JMR 51 (2014) 6, pp. 691-706
Persistent link: https://www.econbiz.de/10010471026
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The name's the game : does marketing impact the value of corporate name changes?
Kashmiri, Saim; Mahajan, Vijay - In: Journal of business research : JBR 68 (2015) 2, pp. 281-290
Persistent link: https://www.econbiz.de/10010472578
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Marketing für Brauereien - eine Betrachtung des deutschen Biermarktes unter besonderer Berücksichtigung von Markenbieren
Kuropka, Anne - In: Branchenspezifisches Marketing. 2014
Persistent link: https://www.econbiz.de/10010472952
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Branchenspezifisches Marketing
Drees, Norbert (contributor) - 2014
Persistent link: https://www.econbiz.de/10010472953
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New marketing strategies the facebook
Achmedov, R. S. - In: Economics : the strategy and practice : ESP (2014) 4, pp. 73-80
Persistent link: https://www.econbiz.de/10010492494
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Exploring the brand's world-as-asemblage : the brand as a market shaping device
Onyas, Winfred Ikiring; Ryan, Annmarie - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 141-166
Persistent link: https://www.econbiz.de/10010511373