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Is a website known by the banner ads it hosts? : assessing forward and reciprocal spillover effects of banner ads and host websites

Thota, Sweta Chaturvedi; Song, Ji Hee; Biswas, Abhijit - In: International journal of advertising : the quarterly … 31 (2012) 4, pp. 877-905

Persistent link: https://www.econbiz.de/10009674957

Electronic word-of-mouth (eWOM) generation in new media platforms : the role of regulatory focus and collective dissonance

Shin, Dongwook; Song, Ji Hee; Biswas, Abhijit - In: Marketing letters : a journal of research in marketing 25 (2014) 2, pp. 153-165

Persistent link: https://www.econbiz.de/10010367215

Peer-to-peer media opportunities

Austin, Caroline Graham; Zinkhan, George M.; Song, Ji Hee - In: The Sage handbook of advertising, (pp. 349-365). 2007

Persistent link: https://www.econbiz.de/10003570554

Multitasking and location-based advertising : effects of perceived intrusiveness, location proximity, and product durability on avoidance

Choi, Boreum; Choi, Uiju; Song, Ji Hee - In: International journal of advertising : the review of … 40 (2021) 8, pp. 1385-1401

Persistent link: https://www.econbiz.de/10012802313

Observation of other's preferential treatment as a constructive catalyst for improved repatronize intentions

Chang, Woojung; Song, Ji Hee; Lee, Sungho - In: Journal of retailing and consumer services 57 (2020), pp. 1-12

Persistent link: https://www.econbiz.de/10012305260

Navigating the digital media evolution in advertising

Choi, Yung Kyun; Song, Ji Hee - In: International journal of advertising : the review of … 43 (2024) 5, pp. 775–776

Persistent link: https://www.econbiz.de/10014551084

E-collaborative networks : a case study on the new role of the sales force

Hollenbeck, Candice R.; Zinkhan, George M.; French, Warren - In: The journal of personal selling & sales management : JPSSM 29 (2009) 2, pp. 125-136

Persistent link: https://www.econbiz.de/10003849210

Interactive and synergistic relationships among different types of innovations

Whang, Jeong Bin; Chang, Woojung; Lee, Jong-Ho - In: Journal of retailing and consumer services 74 (2023), pp. 1-8

Persistent link: https://www.econbiz.de/10014364662

Do online brand communities help build and maintain relationships with consumers? : a network theory approach

Lee, Hyun Joung; Lee, Doo-hee; Taylor, Charles Raymond; … - In: The journal of brand management : an international journal 19 (2011/12) 3, pp. 213-227

Persistent link: https://www.econbiz.de/10009409559

Strategic and organisational determinants of sophistication in deployed sales force automation systems within three industry sectors in the UK

Donaldson, Bill; Lee, Jong-Ho; Wright, George - In: Journal of marketing management : MM 28 (2012) 11/12, pp. 1305-1330

Persistent link: https://www.econbiz.de/10009702004

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