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Consumer behaviour
14
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7
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54
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Lee, Jong-Ho
30
Song, Ji Hee
22
Hollenbeck, Candice R.
16
Zinkhan, George M.
10
Lee, Jie-haun
8
Garrett, Tony C.
6
Donaldson, Bill
5
Lee, J.-H.
5
Wright, George
5
Patrick, Vanessa M.
4
Peters, Cara
4
Whang, Jeong Bin
4
Biswas, Abhijit
3
Chang, Woojung
3
Choi, Boreum
3
Fletcher, Keith
3
Self, Donald R.
3
Chou, Robin K.
2
Gang, Shyy
2
Jeong, Insik
2
Kaikati, Andrew M.
2
Kim, Hye Young
2
Lee, Hyun Joung
2
Seo, Yuri
2
Taylor, Charles Raymond
2
Allwood, J.M.
1
Aufhammer, W.
1
Austin, Caroline Graham
1
Bak, Ga-Hee
1
Chang, Ki-Ho
1
Chaturvedi Thota, Sweta
1
Cho, Hyo Eun
1
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1
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1
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1
Chow, E.H.
1
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1
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Journal of business research : JBR
9
International journal of advertising : the review of marketing communications
8
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of retailing
3
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2
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2
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2
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2
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2
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2
Marketing letters : a journal of research in marketing
2
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2
The journal of futures markets
2
Advances in Pacific Basin financial markets
1
Annals of operations research
1
Asia marketing journal
1
Cross-cultural and critical perspectives on brands
1
Deutsche Lebensmittel-Rundschau : DLR ; Analytik, Forschung, Prozesse, Recht
1
European management journal
1
International journal of internet marketing and advertising : IJIMA
1
International marketing review
1
International review of financial analysis
1
Journal of Business Research
1
Journal of Consumer Psychology
1
Journal of empirical finance
1
Journal of marketing education : JME
1
Journal of multinational financial management
1
Natural Hazards
1
Psychology & marketing
1
Qualitative consumer research
1
Review of quantitative finance and accounting
1
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1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Taxing international business : emerging trends in APEC and OECD economies ; [papers presented at a joint APEC-OECD Symposium on International Business Taxation which took place on 30 October - 1 November 1996, hosted by the Australian Treasury and the Australian Taxation Office]
1
The Sage handbook of advertising
1
The journal of personal selling & sales management : JPSSM
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The service industries journal
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ECONIS (ZBW)
54
OLC EcoSci
17
RePEc
2
Other ZBW resources
1
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21
A study of the attitude toward convergent products : a focus on the consumer perception of functionalities
Lee, Sung-kyu
;
Lee, Jong-Ho
;
Garrett, Tony C.
- In:
The journal of product innovation management : an …
30
(
2013
)
1
,
pp. 123-135
Persistent link: https://www.econbiz.de/10009703569
Saved in:
22
Expressive versus instrumental functions on technology attractiveness in the UK and Korea
Lee, Jong-Ho
;
Garrett, Tony C.
;
Self, Donald R.
; …
- In:
Journal of business research : JBR
65
(
2012
)
11
,
pp. 1600-1605
Persistent link: https://www.econbiz.de/10009681918
Saved in:
23
Interaction effects of formal and social controls on business-to-business performance
Rhee, Jin Hwa
;
Kim, Jae Wook
;
Lee, Jong-Ho
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2123-2131
Persistent link: https://www.econbiz.de/10010400101
Saved in:
24
Sales force automation systems : an analysis of factors underpinning the sophistication of deployed systems in the UK financial services industry
Wright, George
;
Fletcher, Keith
;
Donaldson, Bill
;
Lee, …
- In:
Industrial marketing management : the international …
37
(
2008
)
8
,
pp. 992-1004
Persistent link: https://www.econbiz.de/10003793448
Saved in:
25
Determinants of brand localization in international markets
Jeong, Insik
;
Lee, Jong-Ho
;
Kim, Eunmi
- In:
Service business
13
(
2019
)
1
,
pp. 75-100
Persistent link: https://www.econbiz.de/10011965858
Saved in:
26
The influence of CEO equity incentives on licensing
O'Connell, Vincent
;
Lee, Jong-Ho
;
O'Sullivan, Don
- In:
European management journal
36
(
2018
)
2
,
pp. 266-277
Persistent link: https://www.econbiz.de/10011845791
Saved in:
27
The effects of strategic alliance emphasis and marketing efficiency on firm value under different technological environments
Ko, Woo Li
;
Kim, Sang Yong
;
Lee, Jong-Ho
;
Song, Tae Ho
- In:
Journal of business research : JBR
120
(
2020
),
pp. 453-461
Persistent link: https://www.econbiz.de/10012417152
Saved in:
28
Digital transformation and advertising : insights from the 2020 ICAMA-KAS conference : editorial
Seo, Yuri
;
Lee, Jong-Ho
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1245-1246
Persistent link: https://www.econbiz.de/10012802299
Saved in:
29
Can premium private labels compete with luxury brands : the impact of advertising on perceived luxuriousness
Kim, Seoyoung
;
Lee, Sungkyu
;
Lee, Jong-Ho
;
Taylor, …
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 761-782
Persistent link: https://www.econbiz.de/10012260275
Saved in:
30
Synergy effects of innovation on firm performance
Lee, Ryeowon
;
Lee, Jong-Ho
;
Garrett, Tony C.
- In:
Journal of business research : JBR
99
(
2019
),
pp. 507-515
Persistent link: https://www.econbiz.de/10012023705
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