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Cho, Hyo Eun; Lee, Jong-Ho; Jeong, Insik - In: International marketing review 40 (2023) 2, pp. 224-245

Persistent link: https://www.econbiz.de/10014266943

The paradox of customer participation : the role of perceived risk in technology-based innovation

Yuk, Hyeyeon; Hwang, Euejung; Garrett, Tony C.; Lee, Jong-Ho - 2025

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Determinants of Perceived Web Site Interactivity

Song, Ji Hee; Zinkhan, George M. - In: Journal of marketing 72 (2008) 2, pp. 99-113

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Young shoppers' experiences with e-shopping

Song, Ji Hee; Zinkhan, George M.; Pan, Yue - In: International journal of internet marketing and … 2 (2005) 3, pp. 219-236

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Is a website known by the banner ads it hosts? Assessing forward and reciprocal spillover effects of banner ads and host websites

Chaturvedi Thota, Sweta; Song, Ji Hee; Biswas, Abhijit - In: International journal of advertising : the quarterly … 31 (2012) 4, pp. 877-907

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Determinants of perceived web site interactivity

Song, Ji Hee; Zinkhan, George M. - In: Journal of marketing 72 (2008) 2, pp. 99-113

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ICT 시대의 고객-기업 간 가치 공동 창출 : Co-Creation 다중 사례 분석 (Value Co-Creation between Firms and Customers in the ICT Age: Multiple Case Study Analysis)

Chang, Woojung - 2017

Korean Abstract: 인터넷 등 정보통신기술(ICT: Information & Communication Technology)의 발달로 고객과 기업 간의 협력적 상호작용을 통한 co-creation 활동이 급속히 증가 하였다. 그러나 기존 연구들이 고객과의 co-creation을 고객과 기업이...

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Designing for All : Consumer Response to Inclusive Design

Patrick, Vanessa M.; Hollenbeck, Candice R. - In: Journal of Consumer Psychology 31 (2021) 2, pp. 360-381

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Retail Spectacles and Brand Meaning: Insights from a Brand Museum Case Study

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Gift giving: A community paradigm

Hollenbeck, Candice R.; Peters, Cara; Zinkhan, George M. - In: Psychology & marketing 23 (2006) 7, pp. 573-596

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