Similar Search Results

Consumers' use of brands to reflect their actual and ideal selves on Facebook

Hollenbeck, Candice R.; Kaikati, Andrew M. - In: International journal of research in marketing : IJRM ; … 29 (2012) 4, pp. 395-405

Persistent link: https://www.econbiz.de/10010050364

Retail Spectacles and Brand Meaning: Insights from a Brand Museum Case Study

Hollenbeck, Candice R.; Peters, Cara; Zinkhan, George M. - In: Journal of retailing 84 (2008) 3, pp. 334-354

Persistent link: https://www.econbiz.de/10008898037

The role of natural scarcity in creating impressions of authenticity at the farmers' market

Garner, Benjamin; Hollenbeck, Candice R. - In: Journal of business research : JBR 167 (2023), pp. 1-16

Persistent link: https://www.econbiz.de/10014383077

Consumer activism on the internet : the role of anti-brand communities

Hollenbeck, Candice R.; Zinkhan, George M. - 2009

Persistent link: https://www.econbiz.de/10003785650

Not just a party in the parking lot : an exploratory investigation of the motives underlying the ritual commitment of football tailgaters

Drenten, Jenna; Peters, Cara Okleshen; Leigh, Thomas; … - In: Sport marketing quarterly : preferred journal of the … 18 (2009) 2, pp. 92-106

Persistent link: https://www.econbiz.de/10003857580

Retail spectacles and brand meaning : insights from a brand museum case study

Hollenbeck, Candice R.; Peters, Cara; Zinkhan, George M. - In: Journal of retailing 84 (2008) 3, pp. 334-353

Persistent link: https://www.econbiz.de/10003782199

Mastering survivorship : how brands facilitate the transformation to heroic survivor

Hollenbeck, Candice R.; Patrick, Vanessa M. - In: Journal of business research : JBR 69 (2016) 1, pp. 73-82

Persistent link: https://www.econbiz.de/10011417102

Alleviating survivor loneliness : the value of expressive gift systems in peer-to-peer online patient survivor networks

Hollenbeck, Candice R.; Patrick, Vanessa M. - In: Qualitative consumer research, (pp. 139-160). 2017

Persistent link: https://www.econbiz.de/10011763380

Consumers' use of brands to reflect their actual and ideal selves on Facebook

Hollenbeck, Candice R.; Kaikati, Andrew M. - In: International journal of research in marketing : IJRM ; … 29 (2012) 4, pp. 395-405

Persistent link: https://www.econbiz.de/10009684892

Alleviating Survivor Loneliness: The Value of Expressive Gift Systems in Peer-to-Peer Online Patient Survivor Networks

Hollenbeck, Candice R.; Patrick, Vanessa M. - 2017

Purpose The health industry is rapidly adopting digital services and face-to-face offerings are being replaced by e-services. One example is peer-to-peer survivor networks for cancer patients. This study investigates the virtual exchanges in survivor networks and whether these exchanges are...

Persistent link: https://www.econbiz.de/10015362862