In this study, a strong negative correlation was found between East Indian Ocean (EIO) SST and frequency of summertime tropical cyclone (TC) affecting Korea. For the Warm EIO SST years, the TCs mostly occurred in the southwestern region of tropical and subtropical western Pacific, and migrated...

Industries continually launch new generations of technology to attract consumers. However, the elements of new technology that attract consumers vary across countries. A good understanding of consumer needs is thus vital for the success of new technological products. To better understand what...

The papers in this special issue were selected from the best papers presented at the 2020 International Conference of Asian Marketing Association and Korean Advertising Society (ICAMA-KAS) co-hosted by the Korean Marketing Association (KMA) and the Korean Advertising Society. Due to the on-going...