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Jahrbuch der Werbung in Deutschland, Österreich und der Schweiz : JdW
Düsseldorf ; Wien [u.a.] : Econ - 24.1987 - 35.1998
Persistent link: https://www.econbiz.de/10004055046
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Media in advertising
Barton, Roger - 1964
Persistent link: https://www.econbiz.de/10001528426
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Dynamic models of advertising competition : open- and closed-loop extensions
Erickson, Gary M. - 1991
Persistent link: https://www.econbiz.de/10000828686
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Absatz-Beförderung : Kommentare zu aktuellen Themen aus Marketing, Werbung und Werbeagenturen
Pepels, Werner - 1992 - 1. Aufl
Persistent link: https://www.econbiz.de/10000839236
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Confessions of an advertising man : the all-time best seller about advertising
Ogilvy, David M. - 1987 - new and rev. ed
Persistent link: https://www.econbiz.de/10000729863
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The want makers : lifting the lid off the world advertising industry: how they make you buy
Clark, Eric - 1988
Persistent link: https://www.econbiz.de/10000744010
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Advertising practitioners and allied services and marketing research services
1989
Persistent link: https://www.econbiz.de/10000799609
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Scale and scope effects on advertising agency costs
Silk, Alvin J.; Berndt, Ernst R. - 1990
Persistent link: https://www.econbiz.de/10000800329
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Issues in advertising
Reekie, W. Duncan - 1988
Persistent link: https://www.econbiz.de/10000806617
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Marketingredienzen : Kommentare zu aktuellen Themen aus Marketing, Werbung und Werbeagenturen
Pepels, Werner - 1991
Persistent link: https://www.econbiz.de/10000819978