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The incumbency reinforcement theory of advertising and profitability
Berg, Gerald Carl - 1984
Persistent link: https://www.econbiz.de/10000689840
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Advertising
Cohen, Dorothy - 1972
Persistent link: https://www.econbiz.de/10000674669
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Advertising : creative communication with consumers
Hepner, Harry Walker - 1964 - 4 ed.
Persistent link: https://www.econbiz.de/10000674672
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Advertising media : creative planning in media selection
Brown, Lyndon O.; Lessler, Richard S.; Weilbacher, … - 1957
Persistent link: https://www.econbiz.de/10000674733
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Advertising agency operations and management
Barton, Roger - 1955 - 1. ed
Persistent link: https://www.econbiz.de/10000674738
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Pubblicità e teorie economiche
Gianfreda, Giuseppina - 1995
Persistent link: https://www.econbiz.de/10000978765
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The effects of advertising on cigarette consumption in the Federal Republic of Germany
Hofmann, Hans-Joachim - In: Jahrbücher für Nationalökonomie und Statistik 203 (1987) 3, pp. 257-273
Persistent link: https://www.econbiz.de/10001024817
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Jahrbuch der Werbung für den deutschsprachigen Raum
Berlin : Econ; anfangs: München : Econ; früher: … - 36.1999 - 44.2007
Persistent link: https://www.econbiz.de/10001369440
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Mass communications and the advertising industry
Murdock, Graham; Janus, Noreene - 1985
Persistent link: https://www.econbiz.de/10001382872
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Mehrwert Werbung : ökonomische und soziale Effekte von Marktkommunikation ; Vielfalt, Wettbewerb, Arbeitsplätze
Nickel, Volker - 1999
Persistent link: https://www.econbiz.de/10001387206