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#Metoovertising : the institutional work of creative women who are looking to change the rules of the advertising game
Thompson-Whiteside, Helen; Turnbull, Sarah - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 1/2, pp. 117-143
Persistent link: https://www.econbiz.de/10012498485
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How being female impacts learning and career growth in advertising creative departments
Windels, Kasey; Mallia, Karen L. - In: Employee relations 37 (2015) 1, pp. 122-140
Persistent link: https://www.econbiz.de/10010491613
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Men hate it, women love it : guilty pleasure advertising messages
Lancellotti, Matthew P.; Thomas, Sunil - In: Journal of business research : JBR 85 (2018), pp. 271-280
Persistent link: https://www.econbiz.de/10011815526
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Stereotypical or just typical : how do US practitioners view the role and function of gender stereotypes in advertisements?
Windels, Kasey - In: International journal of advertising : the quarterly … 35 (2016) 5, pp. 864-887
Persistent link: https://www.econbiz.de/10011618435
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Something in Adland doesn't add up : it’s time to make female creatives count
Thompson-Whiteside, Helen - In: Business horizons 63 (2020) 5, pp. 597-606
Persistent link: https://www.econbiz.de/10012301442
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"Now I can see" : creative women fight against machismo in Chilean advertising
Torras, Marta Mensa; Grow, Jean M. - In: Gender in management : an international journal 37 (2022) 3, pp. 405-422
Persistent link: https://www.econbiz.de/10013333015
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Female creative managers as drivers for gender diversity in advertising creative departments : a critical mass approach
Roca, David; Suárez, Aina; Meléndez-Rodríguez, Saraí - In: Gender in management : an international journal 39 (2024) 4, pp. 465-479
Persistent link: https://www.econbiz.de/10014513782
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Self-oriented masculinity : advertisements and the changing culture of the male market
Branchik, Blaine J.; Ghosh Chowdhury, Tilottama - In: Journal of macromarketing : examining the interactions … 33 (2013) 2, pp. 160-171
Persistent link: https://www.econbiz.de/10009756534
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Agency practitioner theories of how advertising works
Nyilasy, Gergely; Reid, Leonard N. - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 81-96
Persistent link: https://www.econbiz.de/10003892018
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Verkannte Propheten? : zur Diskrepanz zwischen Status und Einfluss der "Gründergeneration" deutscher Werber in der westdeutschen Werbewirtschaft, 1945 bis 1966/67
Hirt, Gerulf - In: Zeitschrift für Unternehmensgeschichte 56 (2011) 1, pp. 48-74
Persistent link: https://www.econbiz.de/10008989511