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Dynamic Models of Advertising Competition : Open- and Closed-Loop Extensions
Erickson, Gary M. - 1991
1 Advertising and Competition -- 2 Analytical Models and Strategy Concepts -- 3 Analysis of a Lanchester Duopoly -- 4 …
Persistent link: https://www.econbiz.de/10013518597
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Perspectives on advancing the advertising field for academics and practitioners : celebrating 40 years of the International Journal of Advertising : editorial
Pelsmacker, Patrick de; Diehl, Sandra; Neijens, Peter; … - In: International journal of advertising : the review of … 42 (2023) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10014233883
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Reflections on the International Journal of Advertising on the journal's history and first 40 years
Taylor, Charles Raymond; West, Douglas C.; McDonald, Colin - In: International journal of advertising : the review of … 42 (2023) 1, pp. 13-17
Persistent link: https://www.econbiz.de/10014233897
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Urgent topics for advertising research : addressing critical gaps in the literature
Huh, Jisu; Xu, Hao; Abdollahi, Maral - In: International journal of advertising : the review of … 42 (2023) 1, pp. 247-260
Persistent link: https://www.econbiz.de/10014233952
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A theory of irrelevant advertising : an agency-induced targeting inefficiency
Shin, Jiwoong; Shin, Woochoel - In: Management science : journal of the Institute for … 69 (2023) 8, pp. 4481-4497
Persistent link: https://www.econbiz.de/10014339262
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Advertising
Frey, Albert Wesley; Halterman, Jean C. - 1970 - 4. ed.
Persistent link: https://www.econbiz.de/10014380050
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Reconfiguring human-machine relations in the automation age : an actor-network analysis on automation's takeover of the advertising media planning industry
Wu, Shangyuan; Wong, Pei Wen; Tandoc, Edson C. <Jr.>; … - In: Journal of business research : JBR 168 (2023), pp. 1-8
Persistent link: https://www.econbiz.de/10014434852
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International handbook of advertising
Dunn, S. Watson - 1964
Persistent link: https://www.econbiz.de/10014374078
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Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed; Koslow, Scott; Kilgour, Mark - In: Journal of advertising research 63 (2023) 3, pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
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Innovative Marketing Services in Business Practice
Bachnik, Katarzyna; Nowacki, Robert - In: Contemporary economics 18 (2024) 3, pp. 265-278
marketing services into advertising ser-vices and market-research services. Intense competition characterizes both. The analysis …
Persistent link: https://www.econbiz.de/10015189597