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Invisible labors : U.S. advertising agencies' race and ethnicity problem
Windels, Kasey; Lunsford, Kelsey; Ibrahim, Noura - In: International journal of advertising : the review of … 43 (2024) 7, pp. 1218-1238
Persistent link: https://www.econbiz.de/10015194150
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Exploring British advertising and marketing history through records of The National Archives of the UK
Howells, Katherine Margaret - In: Journal of historical research in marketing 14 (2022) 2, pp. 196-212
Persistent link: https://www.econbiz.de/10013329666
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History
Moeran, Brian (contributor) - 2010 - Engl. ed.
Persistent link: https://www.econbiz.de/10003928557
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Gabler Kompaktlexikon Werbung : 1.400 Begriffe nachschlagen, verstehen, anwenden
Seebohn, Joachim - 2011 - 4., neu durchgearb. Aufl.
Praxisorientiertes, kompaktes Arbeitsbuch mit knappen und verständlichen Begriffserklärungen (ohne Literaturhinweise). Im Anhang wichtige Adressen der Kommunikationswirtschaft. - Vorauflage (ID 33/05) ersetzen. (3) (LK/E: Kardung)
Persistent link: https://www.econbiz.de/10008652913
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A frontier analysis for advertising budgeting : benchmarking efficient advertisers
Kim, Kihan; Cheong, Yunjae - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 91-104
Persistent link: https://www.econbiz.de/10003929296
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An overview of advertising trends and strategies in Latin America : a Colombian case
Gomez, Jaime S - In: Advertising in developing and emerging countries : the …, (pp. 253-267). 2011
Persistent link: https://www.econbiz.de/10009261710
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Multinational advertising agencies in Latin America : from historical development to present practices
Torres-Baumgarten, Gladys - In: Advertising in developing and emerging countries : the …, (pp. 233-251). 2011
Persistent link: https://www.econbiz.de/10009261721
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Advertising in Slovenia : Eastern European spirit, Western European style
McBride, Michael H.; Damjan, Janez - In: Advertising in developing and emerging countries : the …, (pp. 215-230). 2011
Persistent link: https://www.econbiz.de/10009261727
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Challenges and opportunities for advertising in Moldova : a nation in transition
McBride, Michael H. - In: Advertising in developing and emerging countries : the …, (pp. 187-203). 2011
Persistent link: https://www.econbiz.de/10009261740
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Advertising in Indonesia : balancing an "Asian" socio-culture with economic growth, multimedia convergence and expanded consumerism
Venkateswaran, Anuradha - In: Advertising in developing and emerging countries : the …, (pp. 111-137). 2011
Persistent link: https://www.econbiz.de/10009261979