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The concept of "imaginative intensity" in advertising
Erevelles, Sunil; Roundtree, Robert; Zinkhan, George M.; … - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 144-149
Persistent link: https://www.econbiz.de/10003808451
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Should utility-reducing media advertising be taxed?
Kind, Hans Jarle; Köthenbürger, Marko; Schjelderup, … - 2009
economic theory prescribes that the advertising volume can be optimally reduced by levying a tax on ads. However, making use of …
Persistent link: https://www.econbiz.de/10003820002
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Werbeforschung
Zurstiege, Guido - 2007
Wirtschaft (Konsum) und Medien sind auf Werbung angewiesen - wie auch umgekehrt. Daher bedarf Werbung intensiver als … Abriss der Geschichte der Werbung, die rechtlichen und ethischen Aspekte, die Praxis der Agenturen und die einzelnen Medien …
Persistent link: https://www.econbiz.de/10003400825
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Entwicklung und Situation der Werbeagenturen in Japan : geschickte Umsetzung der Power of Media Buying
Yoshida, Junichi - In: Werbe- und Markenforschung : Meilensteine - State of …, (pp. 383-400). 2006
Persistent link: https://www.econbiz.de/10003416031
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Selling modernity : advertising in twentieth-century Germany
Swett, Pamela E. (ed.); Wiesen, S. Jonathan (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003433275
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Measuring the value of insight - it can and must bei done
Wills, Steve; Webb, Sally - In: International journal of market research : JMRS ; the … 49 (2007) 2, pp. 155-165
Persistent link: https://www.econbiz.de/10003436711
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Creativity, capital and tacit knowledge : the Crawford Agency and British advertising in the interwar years
Schwarzkopf, Stefan - In: Journal of cultural economy 1 (2008) 2, pp. 181-197
Persistent link: https://www.econbiz.de/10003754780
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Nightmare on Madison Avenue : media fragmentation, recession, fed-up clients, TiVo : it's all trouble, and the ad business is caught up in the wake
Leonard, Devin - In: The advertising and consumer culture reader, (pp. 150-158). 2009
Persistent link: https://www.econbiz.de/10003848371
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Advertising regulation
Hardy, Jonathan - In: The advertising handbook, (pp. 74-87). 2009
Persistent link: https://www.econbiz.de/10003851902
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Sponsorship, advertising and the Olympic Games
MacRury, Iain - In: The advertising handbook, (pp. 129-147). 2009
Persistent link: https://www.econbiz.de/10003851911