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Assessing the quality of self-reported measures and the reliability of empirical findings : exploring creativity differences across worldwide agency creatives and managers
Sasser, Sheila; Koslow, Scott; Kilgour, Mark - In: Breaking new ground in theory and practice, (pp. 361-373). 2011
Persistent link: https://www.econbiz.de/10009381000
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Advertising for account handlers
Linacre, Nigel - 2014
Persistent link: https://www.econbiz.de/10010418342
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Black models and the invention of the US "negro market," 1945-1960
Brown, Elspeth H. - In: Inside marketing : practices, ideologies, devices, (pp. 185-211). 2011
Persistent link: https://www.econbiz.de/10008938706
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The elephant in the room? : class and creative careers in British advertising agencies
McLeod, Charlotte; O'Donohoe, Stephanie; Townley, Barbara - In: Human relations 62 (2009) 7, pp. 1011-1039
Persistent link: https://www.econbiz.de/10003873464
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Sociocultural changes and portrayal of women in advertisements : a temporal investigation across product categories
Tripathi, Sanjeev; Bansal, Anjali; Bansal, Amrita - In: Journal of business research : JBR 153 (2022), pp. 216-227
Persistent link: https://www.econbiz.de/10013534014
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Diversity and inclusion in advertising research
Eisend, Martin; Muldrow, Adrienne F.; Rosengren, Sara - In: International journal of advertising : the review of … 42 (2023) 1, pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
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Male and female attitudes towards stereotypical advertisements : a paired country investigation
Theodoridis, Prokopis K.; Kyrousi, Antigone G.; Zotou, … - In: Corporate communications : an international journal 18 (2013) 1, pp. 135-160
Persistent link: https://www.econbiz.de/10009711750
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The influence of cultural orientation on gender role representations : horizontal-vertical values in cross-cultural advertising
Tian, Kathy - In: International journal of business anthropology 7 (2017) 1, pp. 49-84
Persistent link: https://www.econbiz.de/10011847990
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Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements
Tipgomut, Pornchanoke; Paas, Leonard J.; McNaught, Angela - In: Marketing letters : a journal of research in marketing 32 (2021) 4, pp. 441-454
Persistent link: https://www.econbiz.de/10012793429
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Consumer response to advertising endorsers' sexual information : Western individualism vs. Eastern Confucian conservatism
Choi, Hojoon; Kim, Jooyoung; Kim, Bong-chul - In: Journal of promotion management : JPM 24 (2018) 4, pp. 459-483
Persistent link: https://www.econbiz.de/10011979100