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Do marketing clients really get the advertising they deserve? : the trade-off between strategy and originality in Australian and New Zealand agencies

O'Connor, Huw; Koslow, Scott; Kilgour, Mark; Sasser, … - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 147-155

Persistent link: https://www.econbiz.de/10011453926

Creative tensions in advertising agencies

DeFillippi, Robert; Hällgren, Markus - In: Advancing research on projects and temporary organizations, (pp. 215-233). 2014

Persistent link: https://www.econbiz.de/10011432027

Massenmedien, Werbung und Märkte : eine wirtschaftstheoretische Analyse

Pethig, Rüdiger - 2001

Dieser Beitrag untersucht die für die Medienwirtschaft relevanten Märkte mit einfachen Marktmodellen. Im Zentrum stehen die Interdependenzen zwischen Konsumgüter-, Werbe- und Medienmärkten, wobei die wichtige Rolle der Werbemärkte als ökonomischer Motor der Medienwirtschaft besonders...

Persistent link: https://www.econbiz.de/10011525354

How innovation impacts artistic creativity : managing innovation in the advertising sector

Öberg, Christina - In: International journal of innovation management 20 (2016) 4, pp. 1640005-1-23

Persistent link: https://www.econbiz.de/10011502950

Advertising to businesses : does creativity matter?

Baack, Daniel W.; Wilson, Rick T.; Dessel, Maria M. van; … - In: Industrial marketing management : the international … 55 (2016), pp. 169-177

Persistent link: https://www.econbiz.de/10011503656

The impact of creative competence and project management on longevity of the client-advertising agency relationship

Levin, Elizabeth; Thaichon, Paramaporn; Quach, Sara - In: The journal of business & industrial marketing 31 (2016) 2, pp. 274-286

Persistent link: https://www.econbiz.de/10011486558

The effects of creativity on advertising wear-in and wear-out

Chen, Jiemiao; Yang, Xiaojing; Smith, Robert E. - In: Journal of the Academy of Marketing Science 44 (2016) 3, pp. 334-349

Persistent link: https://www.econbiz.de/10011489074

Top level results of a study of Czech households' awareness of the food advertising industry's self-regulation related to children

Lhotáková, Markéta; Olšanová, Květa - In: Central European business review : CEBR 4 (2015) 2, pp. 48-59

Persistent link: https://www.econbiz.de/10011489444

Practitioner research for unpaid product placement issues : literature review and directions for future research

Morikawa, Miyuki; Hosoda, Takamichi - In: The marketing review 15 (2015) 3, pp. 361-381

Persistent link: https://www.econbiz.de/10011438104

Korean advertising practitioners' perspectives on celebrity endorsement

Um, Nam-Hyun; Lee, Wei-Na - In: Journal of promotion management : JPM 21 (2015) 1, pp. 33-54

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