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internalizing advertising services was framed as a binary choice of build or buy, today's advertisers frequently pursue hybrid … promotional campaigns. Increasing numbers of advertisers are discovering that the demand for advertising and marketing services is … assuming that these options are mutually exclusive. A review of advertising industry history reveals why internal agencies have …

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Rossijskij reklamnyj ežegodnik

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Irresistible empire or innocents abroad? : American advertising agencies in post-war Italy, 1950s - 1970s

Fasce, Ferdinando; Bini, Elisabetta - In: Journal of historical research in marketing 7 (2015) 1, pp. 7-30

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Business ethics as an ethical self-promotion? : how advertising executives promote their activity

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The prospects of integration of the advertising market of Ukraine into the global advertising business

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Autocontrol : a critical study of achievements and challenges in the pursuit of ethical advertising through an advertising self-regulation system

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Straight from the source? : media framing of creative crowd labor and resultant ethical concerns

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A collection of Islamic advertising principles : revisited and detailed

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Teoría general publicitaria

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The role of creativity and project management in enhancing service quality of advertising agencies : a qualitative approach

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