globalisation / Hari Sreekumar and Rohit Varman -- Advertising in Singapore : regional hub, global model / Peter Ling -- China …Introduction -- Globalisation of advertising : an overview of trends and issues / John Sinclair -- Globalisation …, branding, and advertising's stakeholders / Linda Brennan and Robert Crawford -- Digital advertising and the new world of "viral …

Despite the traction that contemporary out-of-home advertising has gained in the global media landscape, there are …. Previous studies have examined consumers’ responses to different out-of-home advertising media types; however, little attention … the study was, therefore, to explore a practitioner’s view of the role of out-of-home advertising media in an integrated …