We assess size and scope-related economies in the global advertising and marketing services business. A translog cost … of coordination may accompany the strategy of jointly offering advertising and marketing services globally. Estimates … consistently from the joint production of advertising and marketing services …

This paper explores the origins and impact of "truth-in-advertising" regulation during the Progressive era. Was … advertising regulation adopted in response to rent-seeking on the part of firms who sought to limit the availability of … advertising as a competitive device? Or was advertising regulation desired because it furnished a mechanism through which firms …

The purpose of this task is to analyze how the text should be written in the advertisements. Advertising is the best … and very close to their language.At the beginning of this task are given theories on the language of advertising, after … that I illustrated them with examples. As an object of this study of the language of advertising I have defined the …

Arbitrageurs with a short investment horizon gain from accelerating price discoveryby advertising their private … information. However, advertising many assets mayoverload investors' attention, reducing the number of informed traders per … assetand slowing price discovery. So arbitrageurs optimally concentrate advertising onjust a few assets, which they overweight …

How important are economies of scale and scope in advertising agency operations? This paper reports an econometric … advertising it produces. These models are estimated and tested cross-sectionally utilizing data pertaining to the domestic … highly significant in the operations of US advertising agencies. We find that of the 12,000 establishments comprising the …

Advertising has a powerful impact on Australian society. It influences the public's consumer preferences and also helps … shape society's values. Advertising is self-regulated in Australia, however is subject to a range of media codes and … standards. This book explores ethical issues in advertising, such as false and misleading claims. The book also focuses on …

This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the … business as: agency operation, creativity, media planning, operations and speciality advertising. The distinguished … and practice for advertising students and professionals. …