Similar Search Results

Balancing creativity and organisational performance in an advertising agency network : a case study

Collier, Paul; Ewing, Michael; Cooper, Holly B. - In: Journal of marketing communications 27 (2021) 8, pp. 840-864

Persistent link: https://www.econbiz.de/10012697003

Ökonomie der Werbung : Grundlagen - Wirkungsweise - Geschäftsmodelle

Nöcker, Ralf - 2021 - 3. Auflage

Der Werbemarkt heute -- Ökonomische Theorie und Werbung -- Der ökonomische Nutzen der Werbung -- Geschäftsmodelle von … Agenturen -- Zukunft der Werbung und der Agenturen. …Ralf Nöcker beleuchtet in diesem Buch Werbung und Agenturen erstmals aus ökonomischer Perspektive und widmet sich dabei …

Persistent link: https://www.econbiz.de/10012627277

Advertising account planning : a practical guide

Kelley, Larry D. - 2006

Covers the critical role of the account planner in advertising. This work follows the logical progression of the …

Persistent link: https://www.econbiz.de/10012673628

Playing nice in the sandbox : is collaboration among advertising and public relations agencies the same as integration?

Neill, Marlene S.; Schauster, Erin - In: Journal of current issues and research in advertising 39 (2018) 2, pp. 140-159

Persistent link: https://www.econbiz.de/10012242958

Control, knowledge, and persuasive power in advertising creativity : an ethnographic practice theory approach

Ghaffari, Mahsa; Hackley, Chris; Lee, Zoe - In: Journal of advertising 48 (2019) 2, pp. 242-249

Persistent link: https://www.econbiz.de/10012201428

Partner or supplier : an examination of client/agency relationships in an IMC context

Mortimer, Kathleen; Laurie, Sally - In: Journal of marketing communications 25 (2019) 1, pp. 28-40

Persistent link: https://www.econbiz.de/10012203258

Advertising self-regulation (ASR) in Spain : an analysis of complaints and resolutions

Perelló-Oliver, Salvador; Muela-Molina, Clara - In: Journal of marketing communications 25 (2019) 5, pp. 553-569

Persistent link: https://www.econbiz.de/10012203336

The anatomy of the advertising budget decision : how analytics and heuristics drive sales performance

Kolsarici, Ceren; Vakratsas, Demetrios; Naik, Prasad A. - In: Journal of marketing research 57 (2020) 3, pp. 468-488

Persistent link: https://www.econbiz.de/10012214144

Advertising, industry innovation, and entry deterrence

Qi, Shi - In: International journal of industrial organization 65 (2019), pp. 30-50

Persistent link: https://www.econbiz.de/10012321125

Goal-based categorization: dynamic classification in the display advertising industry

Glaser, Vern L.; Atkinson, Mariam Krikorian; Fiss, Peer C. - In: Organization studies : an international … 41 (2020) 7, pp. 921-943

Persistent link: https://www.econbiz.de/10012270366

A service of the

zbw