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Animation and advertising
Cook, Malcolm (ed.); Thompson, Kirsten Moana (ed.) - 2019
Persistent link: https://www.econbiz.de/10012125946
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"But nobody talks to accountants" : the growing influence of the finance department in the advertising agency
Crawford, Robert - In: Accounting history review 30 (2020) 1, pp. 89-111
Persistent link: https://www.econbiz.de/10012175056
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Selling their souls to the advertisers? : how native advertising degrades the quality of prestige media outlets
Bachmann, Philipp; Hunziker, Sévérine; Rüedy, Tanja - In: Journal of media business studies 16 (2019) 2, pp. 95-109
Persistent link: https://www.econbiz.de/10012176969
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Standardisierung der internationalen Werbeplanung : eine Untersuchung der Prozeßstandardisierung am Beispiel der Werbebudgetierung im Automobilmarkt
Landwehr, Rainer - 1988
internationalen Werbung unter veränderten Vorzeichen fort. Stärker als bisher werden die Möglichkeiten der Standardisierung von …
Persistent link: https://www.econbiz.de/10011942046
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Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James; Rowley, Jennifer; Tonge, Jane - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
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Alle wollen nach Cannes! : Goldideen im Zeitalter postmoderner Werbung ; ein Essay
Tropp, Jörg - In: Marketing in Forschung und Praxis : [Jubiläumsausgabe …, (pp. 479-488). 2013
Persistent link: https://www.econbiz.de/10009780088
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Exploratory study on variables impacting display advertising spend of leading advertisers in the USA
Chakrabarti, Somnath; Makhija, Mayank - In: Journal of marketing communications 27 (2021) 2, pp. 176-206
Persistent link: https://www.econbiz.de/10012424773
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Advertising
OECD - 2011
Advertising of procurement opportunities and contract award results is a foundation stone of public procurement. Full … and open advertising facilitates appropriate competition, develops markets and helps in the battle against corruption …
Persistent link: https://www.econbiz.de/10012452725
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Managing the advertising activities in the system of integrated brand promotion of an enterprise
Vdovichena, O. G; Vdovichen, A. A.; Chychun, V. A - In: European research studies 21 (2018) 2, pp. 124-136
Persistent link: https://www.econbiz.de/10012221359
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Internalization of advertising services : testing a theory of the firm
Wernerfelt, Birger; Silk, Alvin J.; Yu, Shuyi - In: Marketing science 40 (2021) 5, pp. 946-963
Persistent link: https://www.econbiz.de/10012668070