advertising regulation adopted in response to rent-seeking on the part of firms who sought to limit the availability of … advertising as a competitive device? Or was advertising regulation desired because it furnished a mechanism through which firms … could improve the credibility of advertising? We find the available qualitative and quantitative evidence to be more …

economic theory prescribes that the advertising volume can be optimally reduced by levying a tax on ads. However, making use of …

How important are economies of scale and scope in advertising agency operations? This paper reports an econometric … advertising it produces. These models are estimated and tested cross-sectionally utilizing data pertaining to the domestic … highly significant in the operations of US advertising agencies. We find that of the 12,000 establishments comprising the …

advertisers and customers. The relation between advertising receipts and sales receipts, which are both complementary and … antagonist, is different if media operators impose a price or a quantity to advertisers. When consumers dislike advertising …, media operators are better off setting an advertising price than an advertising quantity. We establish a relationship …

During much of the second half of the 20th century advertising in Britain led the world. Powers of Persuasion tells the …