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A recent look : creative professionals' perceptions of creativity in Hong Kong

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Practicing advertising researchers and their views of academic researchers

Kelly, J. S. - In: Journal of business research : JBR 15 (1987) 3, pp. 257-268

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Masters of advertising copy

Frederick, Justus George (contributor) - 2015 - Repr. by Garland Publishing Inc. 1985

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Écrivains malgré tout? : une histoire des rédacteurs de la publicité française du XIXe siècle à nos jours

Pelier, Nathalie - 2015

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Das Arbeitsfeld Werbung : Berufe - Ausbildung - Einsatz

Weeser-Krell, Lothar M. - 1991 - 2., veränd. Aufl.

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Masters of Advertising Copy (RLE Marketing)

Frederick, J. George - 2014

Contents -- Preface -- Introduction -- Words are the Working Tools -- Chapter I: Advertising Copy and the Writer -- Chapter II …: The Advertising Writer Who is Bigger than His Ad -- Chapter III: Human Appeals in Copy -- Chapter IV: The Underlying … Principles of Good Copy -- Chapter V: Emotion and Style in Advertising Copy -- Chapter VI: Some Lessons I Have Learned in …

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Critical visual analysis of gender : reactions and reflections

Schroeder, Jonathan E.; Borgerson, Janet L. - In: Journal of marketing management : MM 31 (2015) 15/16, pp. 1723-1731

Persistent link: https://www.econbiz.de/10011407857

More advertising worldwide

Kloss, Ingomar (ed.); Abdullah, Iskander (contributor) - 2002

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On the development of China's advertising industry

Han, Jingiun - In: Gestion 2000 4 (1988) 5, pp. 185-195

Historischer Rückblick auf die Werbung in der VR China. Die jüngste Entwicklung der Werbewirtschaft und ihre … Hintergründe. Werbefunktionen und -vorschriften. Entscheidungsbefugnisse der Unternehmen auf dem Gebiet der Werbung. Aussichten der … chinesischen Werbewirtschaft. (HWWA/DÜI) …

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Advertising research in the post-WTO decade in China : meeting the internationalization challenge

Hung, Kineta; Tse, Caleb H.; Cheng, Shirley Y. Y. - In: Journal of advertising : official publication of the … 41 (2012) 3, pp. 121-145

Persistent link: https://www.econbiz.de/10009738523