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The Marketing Agency Blueprint : The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms

Roetzer, Paul - 2011 - 1st ed.

The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms …

Persistent link: https://www.econbiz.de/10012689447

Customer of last resort? : the Swedish advertising industry and the government from World War II to the end of the Cold War

Lakomaa, Erik - In: Business history 63 (2021) 3, pp. 467-488

Persistent link: https://www.econbiz.de/10012483792

How to achieve true integration : the impact of integrated marketing communication on the client/agency relationship

Laurie, Sally; Mortimer, Kathleen - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 3/4, pp. 231-252

Persistent link: https://www.econbiz.de/10012178371

Revisiting the theory of business-to-business advertising

Mora Cortez, Roberto; Gilliland, David I.; Johnston, … - In: Industrial marketing management : the international … 89 (2020), pp. 642-656

Persistent link: https://www.econbiz.de/10012291405

Advertising agency selection, customer retention and satisfaction factors : an exploratory research in the Greek advertising market

Katsonis, Nikolaos; Tsekouropoulos, Georgios; … - In: International journal of technology marketing : IJTMkt 13 (2019) 2, pp. 125-142

Persistent link: https://www.econbiz.de/10012140190

Stop hate for profit : evaluating the mobilisation of advertisers and the advertising industry to regulate content moderation on digital platforms

Hill, Steph - In: Internet policy review : journal on internet regulation 14 (2025) 1, pp. 1-35

This article compares the goals and outcomes of industry- and activist-led efforts that leverage advertisers to influence platform content moderation, and considers how these efforts fare as governments intervene more strongly in platform governance. It draws on contemporary documents and...

Persistent link: https://www.econbiz.de/10015372932

Zentralverband der Deutschen Werbewirtschaft - Berlin : Verl. Ed. ZAW - 2014 -

Persistent link: https://www.econbiz.de/10010359057

The advertising business : operations, creativity, media planning, integrated communications

Jones, John Philip (contributor) - 1999 - Online-Ausg.

operation, creativity, media planning, operations and speciality advertising …

Persistent link: https://www.econbiz.de/10013207752

Advertising age

Chicago, Ill. : Crain Communications - Nachgewiesen 61.1990 -

Persistent link: https://www.econbiz.de/10011765470

Raising Creative Teams : Practical Leadership for an Emotional Business

Frank, Kevin - 2025

Chapter 1: Create Gratitude: Say Thank You (and mean it) -- Chapter 2: Create Transparency: What You Can Expect from This Book -- Chapter 3: Create Clarity: What Exactly Does a Creative Leader Do? -- Chapter 4: Create Foundations: How to Have One-To-Ones -- Chapter 5: Create Culture: How to Let...

Persistent link: https://www.econbiz.de/10015394171