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Advertising Agencies' Requirements for Entry Level Employees
Synnott, PhD, MA, MS, Kevin - 2016
interested in pursuing a career in advertising. A questionnaire was developed to discern what requirements advertising agencies … skills needed for an entry level position in the advertising field. This information provides college students with a … realistic job preview regarding advertising jobs. The findings showed students interested in a career in advertising should …
Persistent link: https://www.econbiz.de/10012977005
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To ChatGPT, or not to ChatGPT : Navigating the paradoxes of generative AI in the advertising industry
Osadchaya, Elena; Marder, Ben; Yule, Jennifer A.; Yau, Amy - In: Business horizons 67 (2024) 5, pp. 571-581
Persistent link: https://www.econbiz.de/10015095191
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Roldós y Compañía, the oldest operating advertising agency in the world
Serra Folch, Carolina; Castellano, Cristina Martorell - In: Journal of historical research in marketing 16 (2024) 3, pp. 243-257
Persistent link: https://www.econbiz.de/10015078141
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The promotion of Spanish travel agencies from the 20th century to the present
Araque-Hontangas, Natividad - In: Journal of historical research in marketing 16 (2024) 3, pp. 283-302
Persistent link: https://www.econbiz.de/10015078147
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The role of advertising in the choice between reselling and agency selling
Sigué, Simon Pierre; Gromova, Ekaterina - In: International transactions in operational research : a … 32 (2025) 4, pp. 2311-2335
Persistent link: https://www.econbiz.de/10015338362
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The business of advertising
Farbey, David - 1979
Persistent link: https://www.econbiz.de/10013538667
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The Sage handbook of advertising
Tellis, Gerard J. (ed.); Ambler, Tim (ed.) - 2007
Persistent link: https://www.econbiz.de/10013547523
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The SAGE handbook of advertising
Tellis, Gerard J. (contributor); Ambler, Tim (contributor) - 2007 - Online-Ausg.
Advertising is a field that has attracted a great deal of academic attention. This handbook is edited by two highly …
Persistent link: https://www.econbiz.de/10013208127
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Operationalizing ad creativity and its effects in B2B advertising
Ferguson, Jodie L.; Brown, Brian P.; Swani, Kunal; … - In: Industrial marketing management : the international … 126 (2025), pp. 168-184
Persistent link: https://www.econbiz.de/10015395408
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Kressköpfe : die wichtigsten Manager, Unternehmen und Branchendaten aus Medien und Marketing ; mit VDZ-Mediendienstleister ...
Hamburg : Haymarket Media GmbH Kress; -2007: Heidelberg … - 2003; 2004/05(2004); 2005/06(2005); 4.2006; 2007 - …
Persistent link: https://www.econbiz.de/10003222552