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Powers of persuasion : the inside story of British advertising: 1951 - 2000

Fletcher, Winston - 2008 - 1. publ.

1951 : watershed year -- Antecedents : look back in wonder -- The nineteen fifties : the television upheaval -- The nineteen sixties : you've never had it so good -- The nineteen seventies : Britain takes the lead -- The nineteen eighties : Brits buy up the business -- The nineteen nineties :...

Persistent link: https://www.econbiz.de/10013480357

Marketing education and patriarchal acculturation : the rhetorical work of women's advertising clubs, 1926-1940

Wills, Jeanie - In: The Routledge companion to marketing and feminism, (pp. 59-71). 2022

Persistent link: https://www.econbiz.de/10014474311

The global advertising regulation handbook

An, Soontae (contributor); Boddewyn, J. J. (contributor); … - 2015

. The Pacific Rim -- pt. 6. Global advertising regulation. …

Persistent link: https://www.econbiz.de/10014498406

Dealing with intrusive ads : a study of which functionalities help consumers feel agency

Riedel, Aimee S.; Weeks, Clinton S.; Beatson, Amanda T. - In: International journal of advertising : the review of … 43 (2024) 2, pp. 361-387

Persistent link: https://www.econbiz.de/10014550823

The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It"

Rohmanue, Abdul; Jacobi, Erik S. - In: The journal of brand management : an international journal 31 (2024) 2, pp. 126-139

Persistent link: https://www.econbiz.de/10014511512

The advertising man in London advertising agencies

Tunstall, Jeremy - 1964 - 1. publ.

Persistent link: https://www.econbiz.de/10014461756

Branding trust : advertising and trademarks in nineteenth-century America

Black, Jennifer M. - 2024

Persistent link: https://www.econbiz.de/10014518771

Navigating a paradigm shift : technology and user acceptance of big data and artificial intelligence among advertising and marketing practitioners

Iyer, Pooja; Bright, Laura F. - In: Journal of business research : JBR 180 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10014556465

Ökonomie der Werbung : Grundlagen - Wirkungsweise - Geschäftsmodelle

Nöcker, Ralf - 2014

Persistent link: https://www.econbiz.de/10014276645

Advertising Strategies of One E-Commerce Platform and Competitive Sellers in a Supply Chain Under Agency Mode

Liu, Yalan; Feng, Jiejian; Jiang, Hui; Mi, Liang; Wang, Hui - 2023

increases. Cooperative advertising schemes between e-commerce platforms and sellers come into being. This paper considers … advertising strategies in a supply chain with one e-commerce platform and two competitive sellers. When each seller can choose … either cooperative advertising or independent advertising in a strategic game, this paper shows that the cooperative …

Persistent link: https://www.econbiz.de/10014260730