Instead of using advertising to generate preference or choice, many versatile, high-share, low-growth brands are now … using advertising to suggest new ways to use the brand or new situations in which it can be consumed. For mature brands …, such as Arm & Hammer Baking Soda, A-1 Steak Sauce, or Campbell’s Soup, such advertising may be a more cost-effective way in …

“native advertising,” but only casual guidance to consumers about widely-used, peer-review aggregators like Yelp! and Fandango … advertising regulation. I contend that federal regulators can best refine enforcement priorities by looking to the information … economics literature for an established framework for classifying advertising claims. This Article shows that classifying …

Each company expanding its activities to foreign countries and advertising its products faces the question of how to do … it. The book addresses the following questions: What are the social, cultural or religious features of advertising and … advertising practices? Are there any taboos? What legal restrictions do apply? What kind of advertising infrastructure is there …

"This critical introductory text explores the role of advertising in contemporary culture and its connections to larger … advertising. From an investigation of advertising's crucial function in media economics and our wider capitalist system to a … consideration of the people who both make and watch advertising, this insightful text enables students to: make sense of advertising …