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How Chinese young consumers respond to gendered advertisement
Chan, Kara; Ng, Yu Leung; Liu, Jianqiong - In: Young consumers : insight and ideas for responsible … 15 (2015) 4, pp. 353-364
Persistent link: https://www.econbiz.de/10010469426
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Toward better gender equality? : portrayals of advertising models’ occupational status in Chinese magazines
Huang, Ying; Lowry, Dennis T. - In: Journal of international consumer marketing 27 (2015) 1, pp. 69-83
Persistent link: https://www.econbiz.de/10010513849
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Interpretation of female images in advertising among Chinese adolescents
Ng, Yu Leung; Chan, Kara - In: Young consumers : insight and ideas for responsible … 16 (2015) 2, pp. 222-234
Persistent link: https://www.econbiz.de/10011382842
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Sex, race, and femininity : young Chinese females' responses to lingerie advertising
Gan, Chen; Chen, Hsuan-Ting - In: International journal of advertising : the review of … 43 (2024) 2, pp. 234-253
Persistent link: https://www.econbiz.de/10014550809
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Race, beauty type, and femininity in fashion advertising : analysis of young Chinese female consumers’ responses
Gan, Chen - In: International journal of advertising : the review of … 42 (2023) 4, pp. 662-681
Persistent link: https://www.econbiz.de/10014296403
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Promising happiness in light of international advertising standardization : religiosity and religious priming overshadow cross-cultural factors
Khenfer, Jamel - In: Journal of international marketing 31 (2023) 3, pp. 41-58
Persistent link: https://www.econbiz.de/10014368372
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Offensiveness of advertising with violent image appeal : a cross-cultural study
Waller, David S.; Deshpande, Sameer; Erdogan, B. Zafer - In: Journal of promotion management : JPM 19 (2013) 4, pp. 400-417
Persistent link: https://www.econbiz.de/10010198661
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Anthropomorphism and allegory in advertising across cultures : effects on memory and persuasion
Gelbrich, Katja; Gäthke, Daniel; Westjohn, Stanford A. - In: Journal of euromarketing 21 (2012) 4, pp. 174-192
Persistent link: https://www.econbiz.de/10009755856
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Humorous advertising that travels : a review and call for research
Crawford, Heather J.; Gregory, Gary D. - In: Journal of business research : JBR 68 (2015) 3, pp. 569-577
Persistent link: https://www.econbiz.de/10010496177
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Global consumer culture positioning : the use of global consumer culture positioning appeals across four European countries
Czarnecka, Barbara; Keles, Serap - In: Journal of euromarketing 23 (2014) 3, pp. 59-67
Persistent link: https://www.econbiz.de/10010497693