Communication is a transactional means of sending and receiving meaning with the use of language which can be inform of words, signs, sounds and so on. Advertisement shares all these features thus, a form of communication. For communication to be effective there must be some sense of shared...

This paper aims at investigating the impact of cultural ads on the consumer behavior towards different products like their attributes towards brand, attribute towards advertisement and purchase intention. Culture plays very vital role while selecting the products. This paper tests the efficiency...