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Examining social media engagement through health-related message framing in different cultures
Agnihotri, Arpita; Bhattacharya, Saurabh; Yannopoulou, … - In: Journal of business research : JBR 152 (2022), pp. 349-360
Persistent link: https://www.econbiz.de/10013493990
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For a Semiotic Model of Cultural Branding and the Dynamic Management of a Brandosphere in the Face of User-Generated Advertising
Rossolatos, George - 2014
social media, with an added focus on user-generated advertising (henceforth denoted as UGA). The brandosphere is envisioned …
Persistent link: https://www.econbiz.de/10013049052
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Forty years of cross-cultural advertising research in the International Journal of Advertising : a bibliometric analysis
Ford, John B.; Mueller, Barbara; Mueller, Sophia - In: International journal of advertising : the review of … 42 (2023) 1, pp. 119-127
Persistent link: https://www.econbiz.de/10014233931
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Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed; Baidoun, Samir; Wady, Rushdy; … - In: Journal of marketing communications 29 (2023) 7, pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
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The influence of deviant advertisements on customer responses : the role of cultural tightness in emerging and developed economies
Wagner, Udo; Pauser, Sandra; Akturan, Ulun - In: Psychology & marketing 40 (2023) 10, pp. 2103-2117
Persistent link: https://www.econbiz.de/10014338473
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How consumers in different cultural backgrounds prefer advertising in green ads through Hofstede's cultural lens? : a cross-cultural study
Chutima Ruanguttamanun - In: Global business and organizational excellence : GBOE 43 (2023) 1, pp. 35-52
Persistent link: https://www.econbiz.de/10014426627
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Methodological approaches to cross-cultural/national research in advertising : a review of scholarship published between 1995 and 2022
Ford, John B.; West, Douglas C.; Koorank Beheshti, … - In: Journal of business research : JBR 167 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014383081
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Psychological reactance in assertive green advertising : addressing the role of individual values
Freudenreich, Thomas; Penz, Elfriede - In: Journal of consumer marketing 42 (2025) 1, pp. 24-37
Persistent link: https://www.econbiz.de/10015205248
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Facebook ad engagement : a cross-cultural analysis
Sharma, Kavita; Lulandala, Emmanuel Elioth - In: Global business review 25 (2024) 4, pp. 1047-1073
Persistent link: https://www.econbiz.de/10015163003
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Revitalizing Cultural Characteristics in Advertising in Nigeria Within a Sketch of Systemic Paradigm
Dalamu, Taofeek; Ogunlusi, Gbenga - 2021
This study investigated cultural pieces of advertising to indicate the ways that publicists deploy socio …, food, and telecommunications industries, harvested from The Punch newspaper, the Internet and erected advertising …
Persistent link: https://www.econbiz.de/10013248920