Similar Search Results

An Investigation to the Impact of Culture on Advertisement

Janjua, Bilal Naseem - 2012

Advertisement has been the noteworthy part of the marketing communication mix. The reason of significance is the dependence of a product or service in terms of communicating the benefits and functionality to the customers. In addition to this, culture is also linked with the product success;...

Persistent link: https://www.econbiz.de/10013110650

Perceived financial constraints and normative influence : discretionary purchase decisions across cultures

Malika, Malika; Maheswaran, Durairaj; Jain, Shailendra … - In: Journal of the Academy of Marketing Science 50 (2022) 2, pp. 252-271

Persistent link: https://www.econbiz.de/10012819756

Advertising and societies : global issues

Frith, Katherine Toland; Mueller, Barbara - 2003

Persistent link: https://www.econbiz.de/10001681671

Effects of contextual congruence in advertising execution : the case of Japanese culture-bound products

Chéron, Emmanuel J.; Pau, Rodi C. - In: Journal of international consumer marketing 21 (2009) 4, pp. 285-297

Persistent link: https://www.econbiz.de/10003902797

Thou shalt sport a banana in thy pocket : genderd body size ideals in advertising and popular culture

Ostberg, Jacob - In: Marketing theory 10 (2010) 1, pp. 45-73

Persistent link: https://www.econbiz.de/10003964099

The language of graphic advertising in Spain : bridging the cultural gap

García-Yeste, Miguel Ángel - In: Intercultural business communication and simulation and …, (pp. 175-188). 2009

Persistent link: https://www.econbiz.de/10003917645

Communicating charity successes across cultures : highlighting individual or collective achievement?

Laufer, Daniel; Silvera, David H.; McBride, J. Brad; … - In: European journal of marketing : EJM 44 (2010) 9/10, pp. 1322-1333

Persistent link: https://www.econbiz.de/10008661726

Conducting research on international advertising : the roles of cultural knowledge and international research teams

Hornikx, Jos; O'Keefe, Daniel J. - In: Journal of global marketing 24 (2011) 2, pp. 152-166

Persistent link: https://www.econbiz.de/10009156353

Determinants of consumer perceptions toward mobile advertising : a comparison between Japan and Austria

Liu, Chia-Ling; Sinkovics, Rudolf R.; Pezderka, Noemi; … - In: Journal of interactive marketing : a quarterly … 26 (2012) 1, pp. 21-32

Persistent link: https://www.econbiz.de/10009490139

Humor and cultural values in print advertising : a cross-cultural study

Hatzithomas, Leonidas; Zotos, Yorgos; Boutsouki, Christina - In: International marketing review 28 (2011) 1, pp. 57-80

Persistent link: https://www.econbiz.de/10009008195

A service of the

zbw