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Advertising communication styles in Eastern Asia
Xue, Fei - In: Advertising in developing and emerging countries : the …, (pp. 155-166). 2011
Persistent link: https://www.econbiz.de/10009261746
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Patterns of Arabic taste and popular culture : a social reading of Arabic commercials
Dakroury, Aliaa - In: Advertising in developing and emerging countries : the …, (pp. 57-68). 2011
Persistent link: https://www.econbiz.de/10009262001
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Effects of ethnic identity on perceived advertisers’ motives in values advocacy advertising
Lee, Yoon J.; Liu, Yung-i; Lee, Taejun - In: Journal of promotion management : JPM 19 (2013) 5, pp. 583-604
Persistent link: https://www.econbiz.de/10010233275
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Is food advertising culture-bound? : contradictory results from three European countries
Czarnecka, Barbara; Dahl, Stephan; Eagle, Lynne C. - In: Journal of customer behaviour 12 (2013) 2/3, pp. 227-246
Persistent link: https://www.econbiz.de/10010233728
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Consumer patriotism and response to patriotic advertising : comparison of international vs. national sport events
Kim, Yongjae; Yim, Kitae; Ko, Yong Jae - In: International journal of sports marketing & sponsorship 14 (2012/13) 3, pp. 229-251
Persistent link: https://www.econbiz.de/10009765604
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The impact of cultural symbols and spokesperson identity on attitudes and intentions
Lenoir, Anne-Sophie I.; Puntoni, Stefano; Reed, Americus; … - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 426-428
Persistent link: https://www.econbiz.de/10010223373
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The effects of fear appeal : a moderating role of culture and message type
Chung, Hwiman; Ahn, Euijin - In: Journal of promotion management : JPM 19 (2013) 4, pp. 452-469
Persistent link: https://www.econbiz.de/10010198653
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The future looks "right" : effects of the horizontal location of advertising images on product attitude
Chae, Boyoun; Hoegg, JoAndrea - In: Journal of consumer research : JCR ; an … 40 (2013/14) 2, pp. 223-238
Persistent link: https://www.econbiz.de/10009786440
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Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context
Teng, Lefa; Ye, Nan; Yu, Ying; Wu, Xiaochuang - In: Journal of business research : JBR 67 (2014) 3, pp. 288-294
Persistent link: https://www.econbiz.de/10010245269
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Indian consumer Kaun Hai? : the class-based grammar of Indian advertising
Cayla, Julien; Elson, Mark - In: Journal of macromarketing : examining the interactions … 32 (2012) 3, pp. 295-308
Persistent link: https://www.econbiz.de/10009621043