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Expectation formation in case of newer hotels : the role of advertising, price, and culture
Nath, Prithwiraj; Devlin, James; Reid, Veronica - In: Journal of travel research : a quarterly publication of … 55 (2016) 2, pp. 261-275
Persistent link: https://www.econbiz.de/10011432568
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Conceptualising the influence of the cultural orientation of Latin Americans on consumers' choice of US brands
Gaur, Sanjaya Singh; Bathula, Hanoku; Valcarcel Diaz, … - In: European business review : EBR ; the official journal … 27 (2015) 5, pp. 477-494
Persistent link: https://www.econbiz.de/10011443126
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Cultural perspectives on advertising perceptions and brand trustworthiness
Danbury, Annie; Palazzo, Maria; Mortimer, Kathleen; … - In: Analyzing the cultural diversity of consumers in the …, (pp. 207-226). 2015
Persistent link: https://www.econbiz.de/10011396929
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Cultural and paradoxical values in advertising in Eastern Europe : evidence from Estonia
Saleem, Salman; Larimo, Jorma; Ummik, Kadi; Kuusik, Andres - In: Baltic journal of management 10 (2015) 3, pp. 313-330
Persistent link: https://www.econbiz.de/10011401546
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False recall of brands in advergames : a cross-country comparison
Hernandez, Monica D.; Minor, Michael - In: Journal of research in interactive marketing : … 9 (2015) 1, pp. 54-69
Persistent link: https://www.econbiz.de/10011297936
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The effect of traditionally marginalized groups in advertising on consumer response
Ruggs, Enrica N.; Stuart, Jennifer Ames; Yang, Linyun W. - In: Marketing letters : a journal of research in marketing 29 (2018) 3, pp. 319-335
Persistent link: https://www.econbiz.de/10011930027
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Consumer responses to social media advertisements in two high-context cultures : effects of perceived trust, informativeness and intrusiveness
Kaynak, Erdener; Kara, Ali; AlSaleh, Dhoha A. - In: Journal of euromarketing 26 (2017) 3/4, pp. 106-127
Persistent link: https://www.econbiz.de/10011878194
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The multidimensionality of anthropomorphism in advertising : the moderating roles of cognitive busyness and assertive language
Reavey, Brooke; Puzakova, Marina; Andras, Trina Larsen; … - In: International journal of advertising : the quarterly … 37 (2018) 3, pp. 440-462
Persistent link: https://www.econbiz.de/10011882008
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Global consumer culture and advertising research : editorial
Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 505-507
Persistent link: https://www.econbiz.de/10011882025
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Advertising and pseudo-culture : an analysis of the changing portrayal of women in print advertisements
Yazdanparast, Atefeh; Naderi, Iman; Spears, Nancy; … - In: Journal of macromarketing : examining the interactions … 38 (2018) 2, pp. 185-205
Persistent link: https://www.econbiz.de/10011883838