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Cultural paradox in advertising : evidence from Finland
Saleem, Salman - In: Journal of promotion management : JPM 23 (2017) 5, pp. 615-632
Persistent link: https://www.econbiz.de/10011799547
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Comparing advertising effectiveness in South-American and North-American contexts : testing Hofstede's and Inglehart's cultural dimensions in the higher education sector
Pergelova, Albena; Angulo-Ruiz, Fernando - In: International journal of advertising : the quarterly … 36 (2017) 6, pp. 870-892
Persistent link: https://www.econbiz.de/10011859135
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"Where I come from" determines, "how I construe my future" : the fit effect of culture, temporal distance, and construal level
Kim, Dong Hoo; Sung, Yongjun; Drumwright, Minette E. - In: International journal of advertising : the quarterly … 37 (2018) 2, pp. 270-288
Persistent link: https://www.econbiz.de/10011859323
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Impacts of advertisements that are unfriendly to women and men
Van Hellemont, Corine; Bulck, Hilde van den - In: International journal of advertising : the quarterly … 31 (2012) 3, pp. 623-656
Persistent link: https://www.econbiz.de/10009581777
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Cross-Cultural Advertising Research : What Do We Know About the Influence of Culture on Advertising?
Dahl, Stephan - 2005
across cultures, the debate whether or not marketing, and advertising in particular, can truly be standardised has divided … doubts over the claims made by Levitt and which suggests that advertising is strongly influenced by (local) culture. This …
Persistent link: https://www.econbiz.de/10014067202
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European spirit, adaption to market economy and national identity in Poland and Ukraine : national culture and its influence on the European integration, advertising and entreprene...
Reichhard, Matthias - 2008
. resignated entrepreneurs stuck in dirty business rules in Ukraine) whereas the assessment of advertising found about the same …
Persistent link: https://www.econbiz.de/10012674419
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Role of variability in cultural dimensions across generations in the context of CSR advertising in an East Asian market
Lee, Yoon-Joo; Haley, Eric John - In: International journal of advertising : the review of … 38 (2019) 1, pp. 116-138
Persistent link: https://www.econbiz.de/10012200209
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Do consumers acculturated to global consumer culture buy more impulsively? : the moderating role of attitudes towards and beliefs about advertising
Czarnecka, Barbara; Schivinski, Bruno - In: Journal of global marketing 32 (2019) 4, pp. 219-238
Persistent link: https://www.econbiz.de/10012201029
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The effect of social exclusion on persuasiveness of feelings versus reasons in advertisements : the moderating role of culture
Jiang, Hongyan; Li, Chen; Li, Xiuping; Li, Leida - In: International journal of advertising : the review of … 39 (2020) 8, pp. 1252-1273
Persistent link: https://www.econbiz.de/10012395654
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Untangling the cultural component behind the contextual placement of out-of-home advertising
Amirshahi, Mirahmad; Jafari Dizicheh, Samira; Wilson, … - In: International journal of market research 61 (2019) 5, pp. 502-517
Persistent link: https://www.econbiz.de/10012172401