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Gould, Thomas H. P - 2015

Gould explores the commerical and cultural underpinnings of advertising-and how this form of communication is evolving …Intro -- Contents -- Preface -- Acknowledgments -- Introduction -- 1 Global History of Advertising: Part 1, before 1993 … -- 2 Global History of Advertising: Part 2, since 1993 -- 3 Culture Transfer at Web Speed -- 4 Individualism in an Apps and …

Persistent link: https://www.econbiz.de/10013331358

The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective

Septianto, Felix; Japutra, Arnold; Sung, Billy; Seo, Yuri - In: International marketing review 39 (2022) 4, pp. 931-954

Persistent link: https://www.econbiz.de/10013396344

Mora, Elísabet; Küster, Inés; Vila, Natalia - In: Journal of international consumer marketing 36 (2024) 2, pp. 166-179

Persistent link: https://www.econbiz.de/10014515023

The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising

Fazli-Salehi, Reza; Torres, Ivonne M.; Madadi, Rozbeh; … - In: Journal of international consumer marketing 35 (2023) 4, pp. 388-403

Persistent link: https://www.econbiz.de/10014321490

Thoughts on cross-cultural advertising research in 2023 : editorial

Taylor, Charles Raymond - In: International journal of advertising : the review of … 42 (2023) 6, pp. 969-971

Persistent link: https://www.econbiz.de/10014321544

The effects of video storytelling advertising on consumers' online reactions on Facebook : a cross cultural study

Ben Aicha, Abir; Bouzaabia, Rym - In: Qualitative market research : an international journal 26 (2023) 3, pp. 247-268

Persistent link: https://www.econbiz.de/10014292085

Celebrity endorsements in liked advertisements : a study of Asian countries

Fam, Kim-Shyan; Waller, David; Grohs, Reinhard - In: Journal of Asia Pacific business 24 (2023) 1, pp. 39-54

Persistent link: https://www.econbiz.de/10014285111

A cross-cultural study on the effects of envy-evoking ads

Ahn, Sowon; Jo, Myung-Soo; Sarigollu, Emine; Kim, Chang Soo - In: International journal of market research 64 (2022) 4, pp. 506-525

Persistent link: https://www.econbiz.de/10013258011

Sexual ad appeals in social media : effects and influences of cultural difference and sexual self-schema

Choi, Hojoon; Yoo, Kyunga; Reichert, Tom; Northup, Temple - In: International journal of advertising : the review of … 41 (2022) 5, pp. 910-929

Persistent link: https://www.econbiz.de/10013209475

Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea

Choi, Chang Won - In: Journal of global scholars of marketing science : … 32 (2022) 2, pp. 145-161

Persistent link: https://www.econbiz.de/10013177323