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From overt threat to invisible presence : discursive shifts in representations of gender in menstrual product advertising

Campbell, Rachel; Freeman, Olivia; Gannon, Valerie - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 3/4, pp. 216-237

Persistent link: https://www.econbiz.de/10012515245

Hand movement speed in advertising elicits gender stereotypes and consumer responses

Sumit Malik; Sayin, Eda - In: Psychology & marketing 39 (2022) 2, pp. 331-345

Persistent link: https://www.econbiz.de/10012796106

Generation Z's and millennials' perception of masculinity in advertising : a challenge for advertisers

Kreicbergs, Toms; Ščeulovs, Deniss - In: Trends economics and management 17 (2023) 41, pp. 21-39

Purpose of the article: To explore Genneration Z's and millennials' perceptions of masculinity in advertising and … advertising message centred around masculinity. This can help advertisers to understand what type of masculine character to focus … millennial men and women are evenly split on whether they like or dislike how masculinity is depicted in advertising. From people …

Persistent link: https://www.econbiz.de/10014318225

Does advertising strategy matter in influencing mutual fund purchase?

Dey, Dipanjan Kumar; Chauhan, Yogesh Kumar; … - In: Journal of financial services marketing : JFSM 20 (2015) 1, pp. 23-33

Persistent link: https://www.econbiz.de/10011298755

Effect of age and gender on consumer response to advertising appeals

Keshari, Pragya; Jain, Sangeeta - In: Paradigm : the journal of Institute of Management Technology 20 (2016) 1, pp. 69-82

Persistent link: https://www.econbiz.de/10011816782

Adolescents' responses to cereal ads : an assessment of weight and gender

Castonguay, Jessica; Bakir, Aysen; Blodgett, Jeffrey G. - In: Journal of food products marketing : innovations in … 25 (2019) 8, pp. 785-804

Persistent link: https://www.econbiz.de/10012243706

Kick-starting female careers : attracting women to entrepreneurship programs

Hentschel, Tanja; Horvath, Lisa Kristina; Peus, Claudia; … - In: Journal of personnel psychology 17 (2018) 4, pp. 193-203

Persistent link: https://www.econbiz.de/10011943960

Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender

Pan, Yating; Torres, Ivonne M.; Zúñiga, Miguel Ángel; … - In: Journal of internet commerce 19 (2020) 3, pp. 298-323

Persistent link: https://www.econbiz.de/10012258250

Korean consumers' responses to Nike's "Women's Just Do It" femvertising campaign

Um, Nam-Hyun - In: Journal of promotion management : innovations in … 28 (2022) 5, pp. 650-668

Persistent link: https://www.econbiz.de/10013277291

An extended source attractiveness model : the advertising effectiveness of distinct athlete endorser attractiveness types and its contextual variation

Frank, Björn; Mitsumoto, Shusei - In: European Sport management quarterly : ESMQ 23 (2023) 4, pp. 1091-1114

Persistent link: https://www.econbiz.de/10014320228