perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising …One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique … agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the …

emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …