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Consumer behaviour
48
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Cornwell, T. Bettina
78
Tsiotsou, Rodoula H.
58
Alexandris, Kostas
31
Pappu, Ravi
12
Funk, Daniel C.
9
McAlister, Anna R.
7
Theodorakis, Nicholas D.
7
Bettina Cornwell, T.
6
Chien, P. Monica
5
Coote, Leonard V.
5
Humphreys, Michael S.
5
Kabadayi, Sertan
5
Tsigilis, Nikolaos
5
Goldsmith, Ronald E.
4
Kwon, Youngbum
4
Wamwara-Mbugua, L. Wakiuru
4
Boller, Gregory
3
Clark, John M.
3
Jahn, Steffen
3
Jensen, Jonathan A.
3
Johnston, Wesley J.
3
Karvounis, Serafim
3
Kehagias, John D.
3
Klaus, Philipp
3
Liu, Ben S. C.
3
Nickell, David
3
Pritchard, Mark P.
3
Pruitt, Stephen W.
3
Rigopoulou, Irini D.
3
Roy, Donald P.
3
Setten, Eric
3
Spry, Amanda
3
Sudharshan, Devanathan
3
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3
Weeks, Clinton S.
3
Wirtz, Jochen
3
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2
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2
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9
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6
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6
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European Sport management quarterly : ESMQ
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2
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2
2012 AAEA/EAAE Food Environment Symposium, May 30-31, Boston, MA
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Elgar concise introductions
1
Handbook of Developments in Consumer Behaviour
1
Handbook of developments in consumer behaviour
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International Journal of Event and Festival Management
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International Journal of Retail & Distribution Management
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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1
Testing a hierarchy of effects model of sponsorship effectiveness
Alexandris, Kostas
;
Tsiotsou, Rodoula H.
- In:
Journal of sport management : the official journal of …
26
(
2012
)
5
,
pp. 363-378
Persistent link: https://www.econbiz.de/10009678923
Saved in:
2
Rejoinder to commentary on Chien, Cornwell, and Pappu (2010) : Advancing research on sponsorship portfolio effects
Chien, P. Monica
;
Cornwell, T. Bettina
;
Pappu, Ravi
- In:
Journal of business research : JBR
65
(
2012
)
1
,
pp. 117-121
Persistent link: https://www.econbiz.de/10009549701
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3
Testing the role of sport event personality on the development of event involvement and loyalty : the case of mountain running races
Alexandris, Kostas
- In:
International journal of event and festival management
7
(
2016
)
1
,
pp. 2-10
Persistent link: https://www.econbiz.de/10011578744
Saved in:
4
Delineating the effect of market orientation on services performance: a component-wise approach
Tsiotsou, Rodoula H.
- In:
The service industries journal
30
(
2010
)
3/4
,
pp. 375-403
Persistent link: https://www.econbiz.de/10003980716
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5
Developing brand loyalty in services : a hierarchy of effects model
Tsiotsou, Rodoula H.
- In:
Delivering value in turbulent times : AMA Summer …
,
(pp. 391-398)
.
2012
Persistent link: https://www.econbiz.de/10010191482
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6
Sport team loyalty : integrating relationship marketing and a hierarchy of effects
Tsiotsou, Rodoula H.
- In:
The journal of services marketing
27
(
2013
)
6
,
pp. 458-471
Persistent link: https://www.econbiz.de/10010198152
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7
Investigating the role of enduring and situational involvement with the program context on advertising effectiveness
Tsiotsou, Rodoula H.
- In:
Journal of marketing communications
19
(
2013
)
2
,
pp. 114-135
Persistent link: https://www.econbiz.de/10009723420
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8
Social media and customer engagement
Tsiotsou, Rodoula H.
- In:
The Routledge handbook of service research insights and …
,
(pp. 373-387)
.
2020
Persistent link: https://www.econbiz.de/10012238678
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9
From customer to digital to civic to transformative engagement : a conceptual framework and future research directions
Tsiotsou, Rodoula H.
- In:
A Research Agenda for Service Marketing
,
(pp. 299-324)
.
2024
Persistent link: https://www.econbiz.de/10014518462
Saved in:
10
Identifying value-creating aspects in luxury hotel services via third-party online reviews : a cross-cultural study
Tsiotsou, Rodoula H.
- In:
International journal of retail and distribution management
50
(
2022
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10013397924
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